# Prosumer GPS-Equipped Cameras The Hasselblad X1D II 50C Boasts a 50MP Sensor and More By Michael Hemsworth | Published 2019-06-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/hasselblad-x1d-ii-50c References: [blessthisstuff](https://www.blessthisstuff.com/stuff/technology/digital-cameras/hasselblad-x1d-ii-50c/) & [hasselblad](https://www.hasselblad.com/) The Hasselblad X1D II 50C is the latest model from the Sweden-based camera brand that promises advanced functionalities for prosumers to appreciate when heading out into the field. Outfitted with a 50MP sensor, the camera boasts a large touchscreen, high-resolution viewfinder, all-new processor and an improved performance over the previous generation. The unit also features built-in GPS functionality that will track location with ease instead of requiring photographers to utilize an add-on module. The Hasselblad X1D II 50C camera is priced at $5,750, which makes it a more accessible option compared to the previous iteration that retailed for $8,995. This speaks to the increased prominence of consumers seeking out professional photography equipment as they graduate from entry-level solutions. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 29% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### What Makes This Trend Stand Out - **Prosumer Gps-equipped Cameras:** The trend for prosumer cameras with built-in GPS capabilities presents opportunities for companies to differentiate their offerings and create a more seamless user experience. - **Advanced Functionalities for Prosumers:** The trend for camera brands to offer advanced functionalities in more accessible, prosumer-level cameras presents opportunities for disruption in the photography industry. - **Increased Demand for Professional Photography Equipment:** The trend for consumers to seek out professional photography equipment presents opportunities for companies to create new products to meet these needs while addressing affordability concerns. ### Sectors Adopting This - **Camera and Photography Industry:** The camera industry can capitalize on the trend for prosumer GPS-equipped cameras by adding GPS functionality to their products, or developing new products that combine advanced functionalities with affordability. - **Technology Industry:** The technology industry can benefit from the trend for advanced functionalities in prosumer-level cameras by developing new technologies that can be integrated into cameras to create new capabilities, or by creating new products altogether. - **Travel and Adventure Industry:** The travel and adventure industry can capitalize on the trend for GPS-equipped cameras by creating new services that cater to photographers and travelers who are interested in geotagging their photos and documenting their journeys. ## Related on Trend Hunter - [Flagship Premium camera Releases](https://www.trendhunter.com/trends/x2d-ii-100c.md) - [Limited-Edition Mirrorless Cameras](https://www.trendhunter.com/trends/hasselblad-x2d-100c-earth-explorer-edition.md) - [Fast-Focus Medium-Format Camera Systems](https://www.trendhunter.com/trends/hasselblad-907x-cfv-100c-system.md) - [Lens-Integrated Travel Cameras](https://www.trendhunter.com/trends/travel-camera.md) - [Advancing Imaging Digital Cameras](https://www.trendhunter.com/trends/fujifilm-xt5.md) - [Pro-Grade AI-Powered Cameras](https://www.trendhunter.com/trends/fujifilm-xh2s-mirrorless-digital-camera.md) - [Vintage-Modern Sleek Cameras](https://www.trendhunter.com/trends/fujifilmxe5.md) - [Professional Micro-Sized Camera Models](https://www.trendhunter.com/trends/sony-rx1r-iii.md) - [Photographer-Targeted Smartphones](https://www.trendhunter.com/trends/sony-xperia-proi.md)