# Dexterous Cameras The H5X Hasselblad Camera is Fully Loaded with Features By Rahul Kalvapalle | Published 2014-09-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/hasselblad-camera References: [gizmag](http://www.gizmag.com/hasselblad-h5x-system-camera/33737/) & [hasselblad](http://www.hasselblad.com/products/h-system/h5x.aspx) The H5X is a [Hasselblad](https://www.trendhunter.com/trends/x2d-100c) camera that features a medium-format system, and is set to be introduced at Photokina 2014. This camera will allow photographers to utilize H System lenses and [H5](https://www.trendhunter.com/trends/unicut-series) capabilities, whether they use film, third party digital cameras or older Hasselblad varieties. This camera is compatible with a wide variety of Hasselblad HC and HCD lenses, allowing it to cover a wide range of focal lengths. It also features automatic focusing, as well as a True Focus system which helps compensate for focus shifting while recomposing shots. The camera has a number of viewfinder options including the eye-level HVD 90X and HV 90X-II, designed for [film shooters](https://www.trendhunter.com/trends/lomography-lomo-mca). There is also an optional HVM waist-level viewfinder suitable for people who like to shoot from the hip. The H5X Hasselblad camera will cost $5,950 without a viewfinder and $7,490 with viewfinder included. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 51% | Activity: 58% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### Key Themes Behind This Trend - **Medium-format System:** The H5X Hasselblad Camera introduces a medium-format system that expands the possibilities for photographers. - **Wide Compatibility with Lenses:** By being compatible with a variety of lenses, the H5X camera enables photographers to cover a wide range of focal lengths. - **Advanced Focus System:** The H5X camera's True Focus system compensates for focus shifting, allowing photographers to capture sharp images even when recomposing shots. ### Where This Applies - **Photography:** The H5X camera presents disruptive innovation opportunities in the photography industry with its medium-format system and advanced focusing capabilities. - **Camera Manufacturing:** In the camera manufacturing industry, the H5X camera's wide compatibility with lenses offers opportunities for manufacturers to create new lens options that can be used with the camera. - **Film Production:** The H5X camera's compatibility with film and older camera models presents opportunities in the film production industry for photographers and filmmakers to utilize the camera's features in their work. ## Related on Trend Hunter - [Ultra-High Res Mirrorless Cameras](https://www.trendhunter.com/trends/x2d-100c.md) - [Fast-Focus Medium-Format Camera Systems](https://www.trendhunter.com/trends/hasselblad-907x-cfv-100c-system.md) - [Limited-Edition Mirrorless Cameras](https://www.trendhunter.com/trends/hasselblad-x2d-100c-earth-explorer-edition.md) - [Lens-Integrated Travel Cameras](https://www.trendhunter.com/trends/travel-camera.md) - [Pro-Grade AI-Powered Cameras](https://www.trendhunter.com/trends/fujifilm-xh2s-mirrorless-digital-camera.md) - [Advancing Imaging Digital Cameras](https://www.trendhunter.com/trends/fujifilm-xt5.md) - [High-Resolution Mirrorless Cameras](https://www.trendhunter.com/trends/fujifilm-1.md) - [Vintage-Modern Sleek Cameras](https://www.trendhunter.com/trends/fujifilmxe5.md) - [40FPS Mirrorless Cameras](https://www.trendhunter.com/trends/xh2s.md)