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# Hashtag Conversation Skits
Jimmy Fallon and Justin Timberlake Poke Fun at Social Media

By Meghan Young | Published 2014-11-06 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/hashtag-conversation
References: [youtube](https://www.youtube.com/watch?feature=player_embedded&v=57dzaMaouXA) & [youtube](https://www.youtube.com/user/latenight?feature=watch)

[Social media networks](https://www.trendhunter.com/trends/bf-island) have spawned a variety of rituals and memes that have gone viral across the Internet; Jimmy Fallon enlisted the help of his friend, Justin Timberlake, to engage in one such ritual through a hashtag conversation. That's right. The two entertainers have joined forces to visualize the hashtag life in an utterly hilarious way.

Essentially demonstrating what a [Twitter](https://www.trendhunter.com/trends/black-lives-matter-a-peoples-history) conversation would sound like in real life, this hashtag conversation covers a range of topics that follow a stream of consciousness narrative. From cookies to age to the Ninja Turtles, their hashtag conversation impressively covers a lot of ground. Already considered a classic skit, it somehow has not gotten old. This is a testament to the hashtag life.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 18% | Activity: 67% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral)

## Key Themes

### Why This Trend Is Growing

- **Viral Rituals:** Disruptive innovation opportunities can arise from creating new and engaging viral rituals that capture the attention of social media users.
- **Hashtag Conversations:** There is potential for disruptive innovation in developing new ways to visualize and make hashtag conversations more entertaining and relatable.
- **Stream of Consciousness Narrative:** Disruptive innovation can be found in creating new forms of storytelling that incorporate a stream of consciousness narrative similar to hashtag conversations.

### Industries Being Reshaped

- **Entertainment:** The entertainment industry can explore disruptive innovation opportunities by incorporating viral rituals and hashtag conversations into their content.
- **Social Media:** There is potential for disruptive innovation in the social media industry by creating platforms or features that enhance hashtag conversations and viral rituals.
- **Content Creation:** The content creation industry can benefit from disruptive innovation by developing new formats and techniques that utilize stream of consciousness narratives.

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