# Sporty Hashtag Campaigns Ralph Lauren's Hashtag Challenge Campaign on TikTok is US Open-Themed By Laura McQuarrie | Published 2019-09-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hashtag-challenge-campaign References: [adweek](https://www.adweek.com/brand-marketing/ralph-laurens-tiktok-campaign-around-the-us-open-is-a-first-for-the-platform/) From August 31st to September 8th, [TikTok](https://www.trendhunter.com/trends/tiktok-remake) is running a sponsored hashtag challenge campaign from Ralph Lauren that's tied to the US Open. On the platform, users are able to check out a section of [shoppable US Open-branded Ralph Lauren items](https://www.trendhunter.com/trends/super-brand-day), use themed [Giphy](https://www.trendhunter.com/trends/popcorn-chickens) stickers and share a time they've won a challenge in real life using the #WinningRL hashtag. On TikTok, users will be able to view a video series starring Diana Silvers, as well as other content that is being created by a handful of TikTok influencers who have millions of followers on the platform. As one of the fastest-growing social networks, TikTok provides a fresh new way to engage with a group of users who are mainly under the age of 30. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 32% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Sponsored Hashtag Challenges:** Ralph Lauren's campaign on TikTok demonstrates the effectiveness of sponsored hashtag challenges in engaging younger audiences. - **Shoppable Social Media:** The use of shoppable US Open-branded Ralph Lauren items on TikTok highlights the trend of making social media platforms directly shoppable. - **Influencer Marketing on Tiktok:** The collaboration with TikTok influencers in the Ralph Lauren campaign showcases the growing trend of leveraging influencers to reach a wider audience. ### Who This Affects Most - **Fashion Retail:** The use of shoppable social media and branded merchandise in the Ralph Lauren campaign presents disruptive innovation opportunities for the fashion retail industry. - **Social Media Marketing:** The success of Ralph Lauren's hashtag challenge campaign on TikTok indicates the potential for disruptive innovation in the social media marketing industry. - **Influencer Advertising:** The partnership between Ralph Lauren and TikTok influencers opens up disruptive innovation opportunities for the influencer advertising industry. ## Related on Trend Hunter - [Branded TikTok Book Campaigns](https://www.trendhunter.com/trends/booktok-book-club.md) - [Branded Hair Flip Challenges](https://www.trendhunter.com/trends/k18hairflip.md) - [Transformative Skincare Campaigns](https://www.trendhunter.com/trends/preppair.md) - [Sporty Social Skincare Campaigns](https://www.trendhunter.com/trends/moisture-match-up-campaign.md) - [Hopeful Skincare Challenges](https://www.trendhunter.com/trends/thearbutinserumday.md) - [Luxury Video Game Collaborations](https://www.trendhunter.com/trends/epic-games.md) - [Social Media Fitness Hubs](https://www.trendhunter.com/trends/tiktokfitness.md) - [TikTok Film Premiere Partnerships](https://www.trendhunter.com/trends/tiff-2022.md) - [TikTok Rap Campaigns](https://www.trendhunter.com/trends/oi-tiktok.md)