# Chickpea Snack Branding Hasan Karakus is a Turkish Snack Brand with Cute Branding By Rebecca Byers | Published 2016-03-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hasan-karakus References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/03/hasan-karakus-nuts.html) Hasan Karakus is a Turkish snack brand producing a variety of packaged nuts, which they manufacture, export and import. The brand is based in Çorum, Turkey and produce a wide variety of types of nuts, but in particular right now they are known for their white and yellow roasted chickpeas, [flavored chickpeas](https://www.trendhunter.com/trends/chickpea-granola-crunch-mix), pumpkin seeds, sunflower seeds, dried fruits, [coated and oil-roasted peanuts](https://www.trendhunter.com/trends/manilife-peanut-snacks), raw and processed hazelnuts and pistachios and pistachio kernels. Designed by [Kent Ajans](https://www.trendhunter.com/trends/private-label-snacks), the packaging concept for Hasan Karakus features a main character in the form of a older man wearing a vest, toque and boasting a mustache. Serving as an unofficial mascot, the character is brought to life with the burnt orange and off-white hues that make up the logo and general corporate identity of Hasan Karakus. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 76% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Character Branding:** The use of a main character as an unofficial mascot represents an opportunity for other snack brands to create a recognizable and relatable branding element for their products. - **Flavored Chickpea Snacks:** The popularity of flavored chickpea snacks opens the door for new and innovative flavor combinations that can differentiate brands and attract more consumers. - **Plant-based Snacks:** With the rise of vegan and plant-based diets, there is a growing demand for nutrient-dense and protein-packed plant-based snacks, presenting an opportunity for snack brands to expand their offerings in this area. ### Industries Being Reshaped - **Snack Manufacturing:** The snack manufacturing industry can incorporate character branding into its products to create a more distinctive and memorable brand image that resonates with customers. - **Plant-based Food Industry:** The plant-based food industry can leverage the popularity of chickpeas and other plant-based ingredients to develop a wider range of healthy and tasty snack options. - **Packaging Design:** The packaging design industry can help snack brands create unique and attention-grabbing designs that appeal to customers, such as the use of bright colors and bold typography. ## Related on Trend Hunter - [Boldly Flavored Chickpea Chips](https://www.trendhunter.com/trends/flavored-chickpea-chip.md) - [Flavorful Turkish Hazelnut Snacks](https://www.trendhunter.com/trends/otto-nuts-turkish-hazelnuts.md) - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md) - [Chip-Flavored Nut Snacks](https://www.trendhunter.com/trends/thats-nuts.md) - [Vegan-Friendly Chickpea Snacks](https://www.trendhunter.com/trends/brave-roasted-chickpeas.md) - [Bean Brand Hummus Snacks](https://www.trendhunter.com/trends/heinz-beanz-houmouz.md) - [Travel-Inspired Pretzel Packaging](https://www.trendhunter.com/trends/sabio.md) - [Chickpea-Based Healthy Snacks](https://www.trendhunter.com/trends/wotsits.md) - [Better-for-You Snack Rebrands](https://www.trendhunter.com/trends/eat-real-1.md)