# Reverently Futuristic Fashion The Hasan Hejazi 'Polaris' Lookbook Stars Abbey Clancy By Meghan Young | Published 2013-07-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hasan-hejazi-polaris References: [fashiongonerogue](http://www.fashiongonerogue.com/abbey-clancy-sports-sci-fi-style-for-hasan-hejazi-collaboration/) & [hasanhejazi](http://www.hasanhejazi.com/) The Hasan Hejazi '[Polaris](https://www.trendhunter.com/trends/skin-rejuvenation-treatment)' lookbook is visually striking. With a strong [sci-fi undertone](https://www.trendhunter.com/trends/the-future-is-not-set), the images have an epic feeling from beginning to end. Staring off reverently into the distance, model and TV presenter Abbey Clancy is the perfect fit for the photoshoot. The designer himself states, “Abbey embodies the Hasan Hejazi girl perfectly. She is an absolute delight and complete professional to work with and would hope to continue our relationship in the future. I love the fun, girly, cheeky element that she brings to fashion." Showcasing the range of [metallic dresses and sculptural headpieces](https://www.trendhunter.com/trends/biomimicry-fashion), the British beauty is a vision in the Hasan Hejazi 'Polaris' lookbook. It was creative directed and shot by Absynth Photographic. It is a shining example of great collaboration. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 9% | Activity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Metallic Fashion:** Opportunity for disruptive innovation in creating sustainable and eco-friendly metallic fabrics. - **Sci-fi Inspired Clothing:** Potential for disruptive innovation in merging futuristic designs with wearable technology. - **Collaborative Lookbooks:** Opportunity for disruptive innovation in leveraging social media and user-generated content in fashion promotions. ### Who This Affects Most - **Fashion:** Potential for disruptive innovation in sustainable fashion and innovative materials. - **Technology:** Opportunity for disruptive innovation in fashion technology and wearable devices. - **Marketing:** Potential for disruptive innovation in collaborative marketing campaigns using social media influencers and user-generated content. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md) - [Archaeology-Inspired Eco-Friendly Apparel](https://www.trendhunter.com/trends/aelis.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Dynamic Sci-Fi Fashion Collabs](https://www.trendhunter.com/trends/fendi-and-mad-architects.md) - [AI-Inspired Fantastical Bridal Collections](https://www.trendhunter.com/trends/fantastical-bridal-collection.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Intricate Bridal Designs](https://www.trendhunter.com/trends/heli-kalkstein.md)