# Playful Fruit Snack Packaging The Harvy Dried Fruits Have Branding Designed by Formascope Design By Michael Hemsworth | Published 2019-02-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/harvy-dried-fruits References: [trndmonitor](https://trndmonitor.com/design-spotlight-formascope-design-harvy-dried-fruits/) & [formascope.design](https://formascope.design) The Harvy Dried Fruits branding has been designed by formascope design as a way to make the product instantly recognizable, while also creating a playful image for consumers to appreciate. The lineup of products includes 10 [dried fruit snacks](https://www.trendhunter.com/trends/bear-fruit-bites) that all come in convenient, [resealable pouches](https://www.trendhunter.com/trends/fruit-snack-cups); the front imagery on the product includes a resting hedgehog laying amidst the fruit. The rustic sketch style of the artwork gives it a more relaxed, inviting appeal that invites consumers to take a closer look instead of passing it in a grocery store aisle. The Harvy Dried Fruits conceptual branding addresses the increased need for [playful, carefree packaging aesthetics](https://www.trendhunter.com/trends/higgidy) as consumers shift to require more of a storyline related to the products they purchase. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 70% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Playful Packaging:** The playful fruit snack packaging trend creates disruptive innovation opportunities to attract buyers requiring more of a storyline related to the products they purchase. - **Rustic Illustrations:** The rustic sketch style of the artwork on the packaging creates disruptive innovation opportunities to appeal to consumers looking for relaxed and inviting products. - **Convenient Packaging:** The trend towards convenient, resealable pouches creates disruptive innovation opportunities for companies looking to create more accessible and efficient packaging solutions. ### Industries Being Reshaped - **Food Industry:** The food industry can benefit from incorporating playful and inviting packaging designs to attract consumers looking for unique and engaging products. - **Retail Industry:** The retail industry can benefit from creating convenient and efficient packaging solutions that meet the needs and expectations of modern consumers. - **Design Industry:** The design industry can benefit from creating new and innovative packaging designs that incorporate playful aesthetics and convey a unique brand story. ## Related on Trend Hunter - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Fruit Texture Juice Packaging](https://www.trendhunter.com/trends/vimto-packaging.md) - [Rebranded Snack Packaging](https://www.trendhunter.com/trends/graze.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Street Art-Style Gummy Packaging](https://www.trendhunter.com/trends/jolly-rancher-gummies.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md)