# Color-Changing Alcohol Packaging This New Harveys The Bristol Cream Packaging is Thermochromic By Michael Hemsworth | Published 2018-10-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/harveys-the-bristol-cream References: [foodbev](https://www.foodbev.com/news/harveys-the-bristol-cream-bottles-now-feature-thermochromic-ink/) & [harveyssherry](http://harveyssherry.com) The new [Harveys](https://www.trendhunter.com/trends/crispy-dumpling-bites) The Bristol Cream packaging has been developed to help reinvigorate the branding of the iconic libation and provide something of a surprising yet functional experience for consumers to appreciate. The bottle is integrated with thermochromic ink on the label that enables the Harveys logo to change from white to blue when chilled to let drinkers know it's at the optimal temperature for consumption. This also helps to change the consumption ritual for the libation, which is commonly enjoyed at room temperature to make it a versatile option to drink year-round. Speaking on the new Harveys The Bristol Cream packaging, Head of [Sherry Brands](https://www.trendhunter.com/trends/lasso-motel-whiskey) at [Whyte & Mackay](https://www.trendhunter.com/trends/reimagined-guest-experience), Jen McCormick, said, "By refreshing the Harveys The Bristol Cream bottle and label with a new thermochromic ink feature, it not only modernizes the design, but provides a clear call to action for the consumer to rethink Harveys sherry." ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 72% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Color-changing Packaging:** The use of thermochromic ink on alcohol packaging creates a surprising and engaging experience for consumers. - **Enhanced Branding:** Integrating thermochromic ink on labels helps reinvigorate the branding of iconic products like Harveys The Bristol Cream. - **Changing Consumption Rituals:** Thermochromic packaging allows for a versatile drinking experience by indicating the optimal temperature for consumption. ### Who This Affects Most - **Alcohol Packaging:** Incorporating thermochromic ink on alcohol packaging can differentiate brands and create new marketing opportunities. - **Beverage Manufacturing:** Thermochromic packaging offers innovative marketing possibilities for beverages like sherry, attracting new consumer interest. - **Graphic Design:** The use of thermochromic ink in packaging design presents graphic designers with opportunities for creative and engaging label designs. ## Related on Trend Hunter - [Thermochromic Ink Packaging](https://www.trendhunter.com/trends/thermochromic-ink.md) - [Temperature-Reactive Liqueur Bottles](https://www.trendhunter.com/trends/the-secret-is-ice-cold-campaign.md) - [Temperature-Activated Packaging Partnerships](https://www.trendhunter.com/trends/chromatic-technologies.md) - [Chilled Ketchup Bottles](https://www.trendhunter.com/trends/cold-ketchup.md) - [Rum-Based Cream Liqueur Packaging](https://www.trendhunter.com/trends/rumbased-cream-liqueur.md) - [Self-Cooling Can Packaging](https://www.trendhunter.com/trends/coolcan.md) - [Modernized Whisky Designs](https://www.trendhunter.com/trends/whisky-designs.md) - [Revamped Non-Alcoholic Packaging](https://www.trendhunter.com/trends/three-spirit-1.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md)