# Harvey Nichols Viral Fashionable Food By Jamie Coomber | Published 2007-09-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/harvey-nichols-viral-fashionable-food References: [freshenmeup](http://www.freshenmeup.com) DDB was incredibly brave with this video. The objective was to create a piece of work that would go viral, and through this video, they have certainly achieved that. Some of the references such as the [goat being sick](https://www.trendhunter.com/trends/food-lion1) in the toilets or the coke-snorting chicken are brilliant in my opinion. You have to love the Internet for making it possible to share such [toilet humour](https://www.trendhunter.com/trends/doritos-a-spicy-but-not-too-spicy-plumber). Now, I have slightly mixed feelings about this viral and judging from the completely varied reviews it has received, so have many others. Personally, I would have loved to have seen more similar references to maximize the shock factor; however, I am sure these two clips alone were hard enough to get approved. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 26% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **Fashion-food Crossovers:** There is a trend of combining elements of fashion and food, providing opportunities for brands to create novel products and experiences. - **Controversial Advertising:** There is a trend of creating provocative and polarizing ads to generate virality, presenting opportunities for brands to push the boundaries of acceptable content. - **Humorous Shock Factor:** There is a trend of using toilet humor and shock factor in advertising, providing opportunities for brands to create memorable and shareable content. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can explore collaborations with food and beverage brands to create unique and attention-grabbing experiences that cater to younger consumers' desire for novelty and Instagrammable moments. - **Food and Beverage:** Food and beverage brands can leverage the fashion world's aesthetics and culture to create limited edition products and themed packaging that appeal to fashion-savvy consumers. - **Advertising:** Advertising agencies can experiment with boundary-pushing and controversial concepts that generate buzz and virality, ensuring that their clients' brands stand out in a crowded market. ## Related on Trend Hunter - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Carrier Pigeon Campaigns](https://www.trendhunter.com/trends/project-pigeon.md) - [Viral Non-AI Christmas Ads](https://www.trendhunter.com/trends/le-mal-aime.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Cake-Themed Commercials](https://www.trendhunter.com/trends/kfc-thailands-birthday-ad.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md)