# Broken Image Fashion Ads The Harvey Nichols SS12 Campaign Encourages People to Be Seen By Meghan Young | Published 2012-04-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/harvey-nichols-ss12-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/04/harvey-nichols-woman/) & [yr](http://www.yr.com/) The [Harvey Nichols](https://www.trendhunter.com/trends/gin-liqueur-baubles) SS12 campaign appeals to a person's sense of self and desire to be noticed. Although many people don't care to be the center of attention, there are very few people who would want to walk the earth being completely ignored. With great style, being ignored is impossible. With not so great style, people may as well be walking broken images like those found on a faulty website, according to the ad. Conceived and executed by Y&R, an ad agency based in Dubai, United Arab Emirates, the Harvey Nichols SS12 campaign hones in on that one [attention-grabbing individual](https://www.trendhunter.com/trends/adidas-originals-new-campaign) while simply stating, "Be seen." Art directed by Kalpesh Patankar with creative direction by Shahir Zag and Kalpesh Patankar, the ad campaign was photographed by Dimitri Daniloff and designed by [Creative SweatShop](https://www.trendhunter.com/trends/di-odore). ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 82% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Bold Fashion Ads:** Disruptive innovation opportunity: Create fashion campaigns that challenge traditional norms and encourage individuals to embrace their unique styles. - **Self-expression in Advertising:** Disruptive innovation opportunity: Develop ad campaigns that tap into the desire for individuality and self-expression, resonating with consumers on a personal level. - **Visual Storytelling in Marketing:** Disruptive innovation opportunity: Explore creative ways to use visual elements in marketing campaigns to captivate audiences and leave a lasting impression. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Leverage technology and data to create personalized shopping experiences that cater to individual styles and preferences. - **Advertising & Marketing:** Disruptive innovation opportunity: Integrate interactive and immersive elements into advertising campaigns to engage consumers and create memorable brand experiences. - **Design & Photography:** Disruptive innovation opportunity: Experiment with unconventional visual techniques and digital manipulation to create captivating and thought-provoking imagery in marketing campaigns. ## Related on Trend Hunter - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md)