# Stiletto-Heeled Shopping Harvey Nichols Ads Feature Sprinting Shopper By Ayman | Published 2008-09-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/harvey-nichols-sales References: [adsoftheworld](http://adsoftheworld.com/media/print/harvey_nichols_istanbul_50) Harvey Nichols ads are always creative, especially when it comes to its famous sales. Following the recent ads which depicted shoppers as vultures fighting over pieces on sale, the new Harvey Nichols ads show us female [shoppers as runners](https://www.trendhunter.com/trends/craft-sportswear-brand-film) in [killer heels](https://www.trendhunter.com/trends/flex-as-you-go). Granted that the race idea is simple and common, I still love the execution. While the 50% sale ad shows the shopper ready to leave the starting position, the 70% sale ad has her sprinting like mad. No time to waste! The cool ads were created by Concept, Istanbul with photography by Nejat Talas. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 17% | Activity: 40% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Creative Ad Campaigns:** Harvey Nichols ads showcase creative and engaging advertising strategies. - **Depicting Female Shoppers:** The ads feature female shoppers in a unique and empowering way. - **Emphasis on Sales:** The ads highlight the excitement and urgency of seasonal sales. ### Who This Affects Most - **Retail:** Retailers can find innovative ways to attract customers through unique advertising campaigns like Harvey Nichols. - **Fashion:** Fashion brands can explore new ways to showcase their products and engage with shoppers. - **Advertising:** Advertising agencies can take inspiration from the Harvey Nichols campaign to create compelling and memorable ads for their clients. ## Related on Trend Hunter - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Department Store-Exclusive Shoes](https://www.trendhunter.com/trends/cappa-blade-starsway.md) - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Vibrant Runner-Targeted Commercials](https://www.trendhunter.com/trends/puma-southeast-asia.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md)