Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Harvey Nichols Love Thyself Campaign Promotes the Beauty Bazaar

 - Oct 30, 2012
References: ddbuk & ibelieveinadv
The Harvey Nichols Love Thyself ad campaign will get people excited for very different reasons. While men will look furtively at it as a publicly erotic poster, women will see it as it is: an advertisement for the shopping center's beauty bazaar. It may be daring, but to those who it targets, it will send a positive message that will encourage them to take care of themselves--if not in such a sexual way.

Conceived and executed by adam&eveDDB, an ad agency based in the United Kingdom, the Harvey Nichols Love Thyself ad campaign was art directed by Rob Messeter with creative direction by Jeremy Craigen. (Side note: Of course it was created by men). Shot by photographer Norbert Schoerner, it showcases a range of beauty looks.