# Severed Limb Fashion Ads These Harvey Nichols Halloween Ads Blend Morbidity with Haute Couture By Michael Hemsworth | Published 2014-10-31 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/harvey-nichols-halloween References: [miamiadschool](http://www.miamiadschool.com/) In spirit of the holiday, these Harvey Nichols Halloween ads by Joaquín Alvarez Limón and Soham Chatterjee look to add a little bit of cheeky fun into the fight towards not only obtaining the latest fashions, but getting them at a slashed priced (literally and figuratively, by the looks of it). Featuring a gruesome pair of arms literally clutching a clutch, a [severed foot in a sparkly stiletto](https://www.trendhunter.com/trends/universal-monsters-collection) and a [beautifully manicured hand](https://www.trendhunter.com/trends/aprs-x-liquid-death) that's been cut off but adorned with a diamond bracelet, the Harvey Nichols Halloween push us to think a little more loosely when it comes to the staunch fashion industry. The statement included to explain the ads explains, "When it comes to [Harvey Nichols Halloween Sale](https://www.trendhunter.com/trends/a-monster-menu) one should fear the living shoppers more than the dead. Because for such slaughtered prices shoppers can slaughter other shoppers to get whatever they want." ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 65% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Morbid Fashion Ads:** There is an opportunity for creative and daring advertising that blends concepts that are seemingly mismatched, such as morbidity and fashion. - **Cheeky Halloween Campaigns:** There is a growing trend of brands utilizing humor and lightheartedness in their Halloween campaigns, while still keeping the holiday's spooky theme in mind. - **Discount Slaughters:** Discounts that incentivize aggressive behavior may seem unconventional, but they can attract a certain consumer segment and create a buzzworthy marketing campaign. ### Sectors Adopting This - **Fashion:** Fashion brands have an opportunity to push the envelope and stand out in a crowded market by taking risks with unconventional advertising methods. - **Retail:** Retailers can create memorable promotions during holiday seasons by tapping into the cultural zeitgeist and capturing the spirit of the occasion in unique ways. - **Marketing:** Marketers can experiment with unconventional campaigns that play on the emotions and psychology of consumers, such as using satire and humor to sell products or services. ## Related on Trend Hunter - [Horror Film-Inspired Footwear](https://www.trendhunter.com/trends/horrific-crocs.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Halloween-Themed Rum Branding](https://www.trendhunter.com/trends/dead-mans-fingers-spiced-rum.md) - [After-Dark Pizza Ads](https://www.trendhunter.com/trends/market-street-halloween-pizza.md) - [Fashionable Zombie Dolls](https://www.trendhunter.com/trends/zombaes-critter-chaos.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Creepy Autumnal Snack Packaging](https://www.trendhunter.com/trends/walkers-halloween-packs.md) - [Witty Toy-Brand Horror Posters](https://www.trendhunter.com/trends/horror-poster.md)