# Miserly Christmas Campaigns This Harvey Nichols Christmas Collection is for the Cheap-at-Heart By Angela Rajic | Published 2013-12-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/harvey-nichols-christmas-ads References: [creativecriminals](http://creativecriminals.com/tv-commercials/harvey-nichols-sorry-i-spent-it-on-myself/) & [youtube](http://www.youtube.com/watch?v=P8DOZ_rK8rI) Buying a little something has taken on a whole new meaning thanks to the new Harvey Nichols Christmas campaign. The UK has released a series of [tongue-cheek commercials](https://www.trendhunter.com/trends/reinfell-ad) for its line of cheap gifts -- a pack of rubber bands, gravel a door stopper, a pen, etc. The commercials run with with the slogan "A little something for them, a bigger something for you." The 'I'm Sorry I Spent it all on Myself' collection is a fun mocking of the [Christmas shopping season](https://www.trendhunter.com/trends/slovember-campaign), supposedly encouraging shoppers to self-indulge while buying Harvey Nichols' inexpensive 'gifts' to save more money for themselves. This Harvey Nichols Christmas campaign is humorous, if a little callous, but will certainly amuse many who may like to use items bought from their collection as gag Christmas presents or [stocking stuffers](https://www.trendhunter.com/trends/hancocks-christmas-range). ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 8% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Cheap Christmas Gifts:** Opportunity for businesses to create inexpensive and humorous gift options for the budget-conscious shopper. - **Self-indulgent Shopping:** Potential for retailers to promote self-indulgence while offering affordable items, catering to consumers who want to save money for themselves. - **Mocking the Shopping Season:** Room for companies to create humorous and satirical advertising campaigns that playfully mock the traditional Christmas shopping season. ### Industries Being Reshaped - **Retail:** The retail industry can capitalize on the trend of cheap Christmas gifts by offering a wide variety of affordable and funny gift options. - **Advertising:** Opportunity for advertising agencies to create campaigns that promote self-indulgent shopping while using humor and satire to engage consumers. - **Gift and Novelty:** The gift and novelty industry can tap into the trend by developing unique and amusing products that are both affordable and entertaining. ## Related on Trend Hunter - [Charitable Coal Shops](https://www.trendhunter.com/trends/the-christmas-coal-shop.md) - [Luxury Private Label Spirits](https://www.trendhunter.com/trends/christmas-drinks-range-2023.md) - [Christmasy Customer-Rewarding Retailer Campaigns](https://www.trendhunter.com/trends/one-stop-2025-christmas-campaign.md) - [Festive Value-Minded Retail Campaigns](https://www.trendhunter.com/trends/big-deal-of-christmas-campaign.md) - [Festive Shoppable Choirs](https://www.trendhunter.com/trends/shoppable-choir.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Playful Holiday Jewelry Campaigns](https://www.trendhunter.com/trends/decorating-season.md) - [Novelty Supermarket Ornaments](https://www.trendhunter.com/trends/aldis-novelty-baubles.md) - [Coal-Shaped Candies](https://www.trendhunter.com/trends/itsugar-merry-frickn-christmas-box.md)