# Dedicated EV Companies Volkswagen Group is Reviving Scout as an Independent EV-Focused Company By Colin Smith | Published 2022-05-13 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/harvester-scout References: [motorauthority](https://www.motorauthority.com/news/1135825_vw-reviving-scout-as-ev-sub-brand-for-off-road-pickup-and-suv) & [volkswagenag](https://www.volkswagenag.com/?ad)  [Volkswagen Group](https://www.trendhunter.com/trends/powerco-quantumscape) announced the revival of an automaker marque by the name of 'Harvester Scout.' This name was acquired by Volkswagen in the 1980s and has long since subsided from the public eye. However, Harvest Scout vehicles were notable throughout the 1970s for their impressive quality and rugged durability. Now, Volkswagen Group is reviving Harvester Scout as an independent company operating under the Volkswagen umbrella. The company will be based in the United States, its vehicles will be created in the United States, and it will primarily serve the United States market. Volkswagen announced that the first array of [EV](https://www.trendhunter.com/trends/kia-ev9-advntr-and-pv5-wkndr-concepts) Harvester Scouts will hit the streets in 2026. The initial launch will include a pickup truck and a [rugged SUV](https://www.trendhunter.com/trends/trailseeker-ev-suv). Image Credit: Volkswagen Group ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 73% | Activity: 59% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Independent Ev-focused Companies:** The revival of an independent company operating under the Volkswagen umbrella presents a disruptive innovation opportunity for the EV market. - **American-made Evs:** The announcement that Harvester Scout's EV vehicles will be created in the United States presents a disruptive innovation opportunity for American EV manufacturing. - **Rugged Electric Vehicles:** The launch of a rugged pickup truck and SUV as the first array of EV Harvester Scouts presents a disruptive innovation opportunity for the EV market, targeting consumers seeking durable and high-quality vehicles. ### Where This Applies - **Automotive:** The creation of an independent EV-focused company under the Volkswagen umbrella presents a disruptive innovation opportunity for the automotive industry. - **EV Manufacturing:** The announcement that Harvester Scout's EV vehicles will be created in the United States presents a disruptive innovation opportunity for the EV manufacturing industry in America. - **Pickup Truck and SUV Manufacturing:** The launch of a rugged pickup truck and SUV as the first array of EV Harvester Scouts presents a disruptive innovation opportunity for the pickup truck and SUV manufacturing industry, targeting consumers seeking durable and high-quality electric vehicles. ## Related on Trend Hunter - [Revived All-Electric SUV Models](https://www.trendhunter.com/trends/scout-traveler.md) - [Speedy Electric Pickup Trucks](https://www.trendhunter.com/trends/scout-terra-truck.md) - [Fully Electric Retro Busses](https://www.trendhunter.com/trends/volskwagen-id-buzz.md) - [Powerful All-Electric SUVs](https://www.trendhunter.com/trends/wagoneer-s.md) - [Electric Automaker Partnerships](https://www.trendhunter.com/trends/volkswagen-rivian.md) - [Compact Electric Suvs](https://www.trendhunter.com/trends/id-cross.md) - [All-Electric Camper Van Designs](https://www.trendhunter.com/trends/alpincamper.md) - [Retro-Style Electric Vans](https://www.trendhunter.com/trends/porsche-x-vw-renndienst-idbuzz-bus.md) - [Retro Electric Buggies](https://www.trendhunter.com/trends/meyers-manx-ev.md)