# Puffed Plant-Based Snack Products Harvest Snaps Crunchy Puffs Come in Three Flavors By Michael Hemsworth | Published 2024-06-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/harvest-snaps-crunchy-puffs References: [csnews](https://csnews.com/harvest-snaps-crunchy-puffs) & [harvestsnaps](https://harvestsnaps.com)  Harvest Snaps Crunchy Puffs have been announced by [Calbee](https://www.trendhunter.com/trends/crunchy-loops-honey-bbq) as the brand's updated version of its Selects snacks that's intended to support changing consumer snacking preferences. The product's new name was chosen as a way to better represent it to consumers as an airy snack with just the right amount of texture, while also prioritizing its plant-based nature with enhanced branding. The snack comes in three flavors including Loaded Taco, Honey Dijon and White Cheddar Jalapeño, which each contain four-grams of plant protein and three-grams of fiber. Harvest Snaps Crunchy Puffs come in 4.2-ounce bags that are launching into the US market now for $4.99 and are expected to be a hit amongst consumers seeking out [plant-based snacks](https://www.trendhunter.com/trends/profusion-protein-puffs). ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 69% | Activity: 84% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Protein Snacks:** Growing consumer demand for healthier snacking options is driving innovation in plant-based protein snacks, providing an alternative to traditional junk food. - **Flavor Diversity in Snacks:** The introduction of unique flavors such as Loaded Taco, Honey Dijon, and White Cheddar Jalapeño highlights a shift towards catering to diverse taste preferences in the snack industry. - **High-fiber Snack Foods:** Increased awareness of digestive health is fueling the creation of high-fiber snacks that offer functional health benefits alongside satisfying taste. ### Industries Being Reshaped - **Plant-based Food Industry:** The expansion of plant-based snacks signifies a broader movement within the plant-based food industry towards offering more varied and appealing products. - **Healthy Snack Market:** The market for healthy snacks is growing rapidly as consumers become more health-conscious and seek out snacks that combine convenience with nutrition. - **Flavor Additive Industry:** With the introduction of innovative and bold snack flavors, the flavor additive industry is seeing increased demand for unique and appealing taste profiles. ## Related on Trend Hunter - [Savory Veggie-Packed Snacks](https://www.trendhunter.com/trends/harvest-snaps-flavors.md) - [Baked Bean Snacks](https://www.trendhunter.com/trends/selects-baked-navy-bean.md) - [Puffed Plant Protein Snacks](https://www.trendhunter.com/trends/hippeas-protein-crunch.md) - [Cruciferous Snack Puffs](https://www.trendhunter.com/trends/baked-puffs.md) - [Healthful Flavor-Driven Veggie Snacks](https://www.trendhunter.com/trends/harvest-snaps-snacks.md) - [Vegetable-Based Snack Puffs](https://www.trendhunter.com/trends/snackin-for-you.md) - [Puffy Plant-Based Snacks](https://www.trendhunter.com/trends/peatos-puffs.md) - [Puffy Pretzel-Inspired Snacks](https://www.trendhunter.com/trends/puffzels-puffed-snacks.md) - [Puffed Veggie-Packed Snack Products](https://www.trendhunter.com/trends/caulipuffs.md)