# Collaborative Barley Lagers Budweiser's Harvest Reserve Deep Golden Lager Was Made with Farmers By Laura McQuarrie | Published 2019-07-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/harvest-reserve-deep-golden-lager References: [prnewswire](https://www.prnewswire.com/news-releases/budweiser-launches-new-harvest-reserve-deep-golden-lager-300883124.html) & [budweiser](http://www.budweiser.com/HarvestReserve) [Budweiser](https://www.trendhunter.com/trends/labor-day-cans) has been working with the farmers who grow the barley it uses in its beer for generations and now it is honoring this partnership with the [limited-edition Harvest Reserve Deep Golden Lager](https://www.trendhunter.com/trends/oktoberfest-beer1). With the release of this special lager, Budweiser notes that this is the first time that the brand has ever collaborated on a recipe with its farmers, stating "Releasing this beer for the harvest season is Budweiser's way of celebrating farmers after a year spent preparing for these precious few months." Naturally, the Harvest Reserve Deep Golden Lager is made with all-American barley from family farms that has been toasted for a longer period of time to yield bold taste that pairs well with the hoppy aroma. The [all-malt beverage](https://www.trendhunter.com/trends/mountain-time-lager) is contained in bottles that feature the signature of collaborator Jim Dixon, a fifth-generation Budweiser barley farmer. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 56% | Activity: 53% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Collaborative Brewing:** Breweries collaborating with farmers to create unique beer recipes presents opportunities for specialty and limited-edition offerings in the beer industry. - **Farm-to-table Partnerships:** Farmers and food/beverage brands working together to highlight the origin and quality of ingredients can disrupt the agricultural and culinary industries, offering transparency and premium products. - **Sustainable Agriculture Practices:** Fostering close partnerships between breweries and farmers encourages sustainable agricultural practices, leading to more environmentally-friendly production methods and opening up opportunities for eco-conscious brands. ### Who This Affects Most - **Craft Beer:** The craft beer industry can benefit from collaborating with local farmers to create unique and premium brews that resonate with consumers seeking authentic and sustainable beverage options. - **Agriculture:** Farmers that partner with food and beverage brands can tap into the farm-to-table movement, showcasing their produce and building strong relationships with consumers seeking transparency and high-quality products. - **Food and Beverage Packaging:** Collaborative partnerships between brewing companies and farmers can drive innovation in eco-friendly packaging solutions that cater to conscious consumer demands for sustainability in the food and beverage industry. ## Related on Trend Hunter - [Earthy Honey Lagers](https://www.trendhunter.com/trends/honey-lager.md) - [Rejuvenated Heritage Lagers](https://www.trendhunter.com/trends/heritage-lager.md) - [Co-Branded Farmer-Supporting Projects](https://www.trendhunter.com/trends/farm-rescue.md) - [Ancient Grain Lagers](https://www.trendhunter.com/trends/fonio-lager.md) - [Unabashedly All-American Lagers](https://www.trendhunter.com/trends/allamerican-lager.md) - [Collaborative Beer Brandys](https://www.trendhunter.com/trends/central-standard.md) - [Richly Flavored Beer Brandys](https://www.trendhunter.com/trends/beer-brandy.md) - [Deftly Balanced Oktoberfest Lagers](https://www.trendhunter.com/trends/oktoberfest-lager.md) - [Regenerative Grain Lagers](https://www.trendhunter.com/trends/kernza-lager.md)