# Farmland Fashiontography 'Harvest' by Alex Cock Makes Field Fashion Fierce By Marissa Brassfield | Published 2010-05-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/harvest-by-alex-cock References: [behance.net](http://www.behance.net/Gallery/Harvest/512828) & [alexcock](http://www.alexcock.co.uk/) 'Harvest' by Alex Cock is a beautiful photo shoot that features a model wandering through a wheat field on a [sunny afternoon](https://www.trendhunter.com/trends/golden-hour-getaway-collection). The golden cast the sunset sheds on each scene is breathtaking, and reminds me of road-tripping through the Midwest. As far as fashion goes, 'Harvest' by Alex Cock features an adorable [polka-dotted sundress](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection) and [loose, natural hair](https://www.trendhunter.com/trends/wild-rose-sparrow). It's the scenery that takes center stage here, though--at least from this beach girl's point of view. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 58% | Activity: 62% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Nature-inspired Fashion Photography:** Disruptive innovation opportunity: Utilize natural landscapes as a backdrop for fashion photography to create visually stunning and unique campaigns. - **Rural Aesthetics in Fashion:** Disruptive innovation opportunity: Incorporate elements from rural landscapes and farming culture into fashion designs, creating a new trend that resonates with consumers seeking organic and sustainable fashion. - **Celebrating Agriculture in Fashion:** Disruptive innovation opportunity: Collaborate with farmers and agricultural organizations to promote the beauty and importance of farming through fashion campaigns and events. ### Industries Being Reshaped - **Fashion Photography:** Disruptive innovation opportunity: Introduce advanced technologies and techniques in fashion photography to capture the essence of natural landscapes and deliver striking visual narratives. - **Fashion Design:** Disruptive innovation opportunity: Experiment with materials and designs that embody rural aesthetics, such as incorporating earthy tones, organic textures, and sustainable fabrics. - **Agricultural Advocacy:** Disruptive innovation opportunity: Create partnerships between fashion brands and agricultural groups to raise awareness about the farming industry and showcase its influence on fashion and sustainability. ## Related on Trend Hunter - [Agriculturally Inspired Art Projects](https://www.trendhunter.com/trends/farming-photographs.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Outdoor Apparel Collaboration](https://www.trendhunter.com/trends/on-and-sky-high-farm-goods.md) - [Spring-Ready Organic Apparel](https://www.trendhunter.com/trends/pac-collection.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)