# Moderate Drinking is Good for Your Health Harvard Study By Rose A. Valenta | Published 2007-11-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/harvard-moderate-drinking-good-health References: [msnbc.msn](http://www.msnbc.msn.com/id/21778634) & [msnbc.msn](http://www.msnbc.msn.com/id/21778634) Eric Rimm, Sc.D., associate professor of epidemiology and nutrition at the [Harvard School of Public Health](https://www.trendhunter.com/trends/Zeta-Surgical) in Boston, says, "The healthiest people include [moderate drinking](https://www.trendhunter.com/trends/gordons-mix-it-up) in their lifestyle. You can reap alcohol's health benefits within weeks, and the gains accumulate over time. Stick to one drink a day, and fewer than seven a week." A drink is equivalent to 12 ounces of beer, 5 ounces of wine, or 1½ ounces of 80-proof liquor, and the limit is one-a-day. Moderate consumption (one drink a day) of alcohol can raise HDL (“good”) cholesterol; help regulate insulin (blood sugar) levels, lowering your risk for type 2 diabetes; and protect against rheumatoid arthritis. Additionally, women who drink moderately enjoy better overall health than women who never drink at all. Cheers! ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 11% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Moderate Drinking Health Benefits:** Opportunity for alcohol companies to market moderate drinking as having potential health benefits and expand their target audience beyond heavy drinkers. - **Redefining Drinking Limits:** Opportunity for policymakers to reconsider current drinking limits and public health guidelines to educate people on the benefits of moderate alcohol consumption. - **Health-conscious Drinking Culture:** Opportunity for bars and restaurants to incorporate moderate drinking into their menus and branding to attract health-conscious consumers. ### Where This Applies - **Alcohol:** Opportunity for alcohol companies to promote moderate drinking as a healthy lifestyle choice and expand their customer base. - **Healthcare:** Opportunity for healthcare providers to integrate moderate alcohol consumption into dietary recommendations for patients to promote overall health and prevent diseases such as type 2 diabetes. - **Food and Beverage:** Opportunity for bars and restaurants to cater to health-conscious consumers by offering more options for moderate consumption and advertising the potential health benefits of moderate drinking. ## Related on Trend Hunter - [Drinker-Targeted Vitamin Supplements](https://www.trendhunter.com/trends/cheers-multi-supplement.md) - [Health-Focused Alcohol-Tracking Apps](https://www.trendhunter.com/trends/alcoholtracking-app.md) - [Mindful Drinking Wellness Courses](https://www.trendhunter.com/trends/wellness-course.md) - [BAC-Reducing Beverages](https://www.trendhunter.com/trends/sure-shot.md) - [Reduced-Alcohol Wines](https://www.trendhunter.com/trends/reduced-alcohol-syrah.md) - [Moderate Drinking Campaigns](https://www.trendhunter.com/trends/athletic-january.md) - [Alcohol-Free Calming Beverages](https://www.trendhunter.com/trends/wine-down.md) - [Light Low-ABV Wines](https://www.trendhunter.com/trends/butterlight-chardonnay.md) - [Cheeky Alcohol Metabolism Supplements](https://www.trendhunter.com/trends/alcohol-metabolism-supplement.md)