# Hip Hop Fragrances Yasiin Bey Goes Ventures Outside the Music Industry with Harun No. 7 By Matt Ho | Published 2012-01-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/harun-no-7 References: [highsnobiety](http://www.highsnobiety.com/news/2011/12/29/yasiin-bey-aka-mos-def-introduces-harun-no-7-fragrance/) & [store.unionlosangeles](http://store.unionlosangeles.com/products/no-7) If there's one hip hop artist that I'm glad has finally decided to venture into the [fashion industry](https://www.trendhunter.com/trends/wax-london-fragrances), it's Yasiin Bey (aka Mos Def) and he's already started with the Harun No. 7 fragrance. Yasiin Bey will be starting a new collaborative design project that called Fellowship Mission and the very first product spawned out of this project is the Harun No. 7. The scent is best described by [Union Los Angeles](https://www.trendhunter.com/trends/union-and-dickies) as a "special blend of woodsy, spicy, Indian attar, with a refreshing citrus top note." The fragrance is brewed in Brooklyn, New York and is chemical-free and alcohol-free, making it 100% natural. It's [unisex](https://www.trendhunter.com/trends/muse-by-ysl) too, which means men and women can both enjoy having this scent on their body. It'll be interesting to see what Fellowship Mission will bring next and how it'll evolve into a full-blown brand. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 20% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Hip Hop Fashion:** The growing movement of hip hop artists entering the fashion industry presents opportunities for new disruptive innovations. - **Natural Fragrances:** The trend towards chemical-free and natural ingredients in fragrances is gaining momentum, creating opportunities to innovate in this space. - **Collaborative Design Projects:** There is a rising trend towards collaborative design projects, which presents opportunities for new and unique products. ### Industries Being Reshaped - **Fashion:** The fashion industry is being disrupted by a new generation of hip hop artists who are bringing fresh perspectives and styles. - **Beauty:** The beauty industry is embracing the trend towards natural and chemical-free ingredients, creating opportunities for innovative products. - **Design:** The rise of collaborative design projects presents opportunities for designers of all kinds to create new and unique products. ## Related on Trend Hunter - [Celebrity-Launched Opulent Fragrances](https://www.trendhunter.com/trends/summer-mink.md) - [Luxury All-Gender Perfumes](https://www.trendhunter.com/trends/les-ternels-de-balmain.md) - [Evocative Unisex Fragrances](https://www.trendhunter.com/trends/ysl-beauty-muse.md) - [Basketball-Inspired Fragrance Lines](https://www.trendhunter.com/trends/miami-heat-collection.md) - [Relatable Genderless Fragrances](https://www.trendhunter.com/trends/noyz.md) - [Ultra-Niche Luxury Fragrances](https://www.trendhunter.com/trends/rabanne-1.md) - [Affordable Genderless Fragrances](https://www.trendhunter.com/trends/arkive-makes-scents-collection.md) - [Mythology-Inspired Unisex Fragrances](https://www.trendhunter.com/trends/eidesis.md) - [Spiced Aquatic Designer Fragrances](https://www.trendhunter.com/trends/dries-van-noten-mystic-moss.md)