# Dual-Sided Facial Cleansing Pads Glow Recipe's Harumada Pads are Convenient and Refreshing By Ell Smith | Published 2018-06-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/harumada-pads References: [thegloss](http://www.thegloss.com/beauty/harumada-triple-balance-morning-cleansing-pads/) & [glowrecipe](https://www.glowrecipe.com/products/harumada-morning-cleansing-pad) Taking control of one's skincare routine can be a challenge for most people, which is why Glow Recipe introduced Harumada Pads, which are being described as a "wake-up call" for one's face. The simple-to-use products are comprised of three layers which offer a comfortable and completely cleansing experience. One side of the pad is comprised of a microfiber layer, which works to [gently cleanse the face](https://www.trendhunter.com/trends/face-cleanse) while removing dirt and grime. The other side of the pad offers a cotton side that's perfect for [toning and treating the skin](https://www.trendhunter.com/trends/toner-pad). Ideally, consumers will use this product in the morning to achieve a fresh complexion that will last throughout the day. The Harumada pads are both restorative and practical, offering a [streamlined way of refreshing one's complexion](https://www.trendhunter.com/trends/bubble-skincare-spotlights). ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 30% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Multi-functional Skincare Products:** There is a disruptive opportunity for brands to create innovative, multi-functional skincare products that simplify consumers daily routines and offer practicality and convenience. - **Dual-sided Personal Care Tools:** There is a potential to disrupt the personal care industry by creating dual-sided personal care tools that provide multiple benefits for consumers. - **Eco-friendly Beauty Products:** There is a market opportunity for sustainable, eco-friendly beauty products that prioritize ethical and environmentally friendly practices. ### Where This Applies - **Skincare Industry:** The skincare industry can capitalize on this trend by developing similar multi-functional, dual-sided products that cater to consumers who prioritize convenience. - **Personal Care Industry:** The personal care industry can create new dual-sided tools that offer a practical, time-saving solution for consumers while also addressing their individual needs. - **Eco-friendly Industry:** The eco-friendly industry can innovate by creating products that promote responsible consumption and address environmental concerns in the beauty industry. ## Related on Trend Hunter - [Facial-Inspired Skincare Pads](https://www.trendhunter.com/trends/daily-exfoliating-pads.md) - [Pre-Soaked Cleansing Pads](https://www.trendhunter.com/trends/micellar-cleansing-pads.md) - [Everyday Toner Pads](https://www.trendhunter.com/trends/mediheal-day-and-night-toner-pads.md) - [Gentle Skin-Exfoliating Pads](https://www.trendhunter.com/trends/brilliance-boost-pads.md) - [Travel-Sized Toner Pads](https://www.trendhunter.com/trends/green-tea-enzyme-vitamin-c.md) - [Toner Pad Beauty Collections](https://www.trendhunter.com/trends/toner-pad.md) - [Non-Irritating Exfoliating Pads](https://www.trendhunter.com/trends/skin-prep-exfoliating-pads.md) - [Face Toner Pads](https://www.trendhunter.com/trends/kiwi-pore-minimizing-toner-pads.md) - [Compostable Blemish Pads](https://www.trendhunter.com/trends/acne-clearing-pads.md)