# Intense Chromatic Photography Haruki Horikawa's Conspicuously Colored Shoot Captures the Eye By Wesley Grant | Published 2011-05-09 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/haruki-horikawa References: [labdailyblog](http://www.labdailyblog.com/?p=25547) & [harukihorikawa.blogspot](http://harukihorikawa.blogspot.com/) For designers looking for a simple way to give incredible spunk to their fashion stories, a conspicuous, attention-grabbing setting with vibrantly contrasting or single colors is a sure bet. Take this exciting photo series by Haruki Horikawa for example. Haruki Horikawa, a fashion Photographer based in London, captures model Leebo Freeman in a [vibrant fashion photo shoot](https://www.trendhunter.com/trends/profiles-in-color) for Hysteria Magazine. There is nothing quite like its [bold style that attracts attention](https://www.trendhunter.com/trends/colorama) immediately. From blue and pink to just plain red with shadows, the conspicuous colors combined with the shadowy photo effects make this shoot incredibly striking. Additionally, Freeman’s burly presence and [cool vibrant menswear](https://www.trendhunter.com/trends/studio-nicholson-fw25) add retro flair to Horikawa’s eye-catching photo shoot. Leebo Freeman is styled by Marvyn Boriwondo, with hair by Takanori Yamaguchi and makeup by Gosia Byliniak. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 67% | Activity: 62% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Conspicuous Color Photography:** Capturing bold, highly-saturated images that immediately catch the viewer's attention with contrasting or single colors. - **Retro-inspired Menswear Fashion:** Creating stylish, attention-grabbing photo shoots through the use of vintage-inspired men's clothing and accessories. - **Shadowy Photo Effects:** Using unique lighting and shadow techniques to create depth, contrast, and drama in fashion photography. ### Who This Affects Most - **Fashion Photography:** Opportunity to stand out in a crowded market by offering clients bold and daring photography styles. - **Fashion Design:** Opportunity to inspire and inform the use of color and design in fashion through partnering with photography. - **Beauty Industry:** Opportunity to showcase bold, colorful makeup and hair styles by pairing them with eye-catching photography. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Neon Illustation-Donned Buildings](https://www.trendhunter.com/trends/crafted-world-exhibition-1.md) - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md)