# Retro Hollywood Ads Josh Hartnett for Emporio Armani Diamonds (UPDATE) By mediterranean | Published 2008-06-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hartnett-diamonds-video References: [nowsmellthis.blogharbor](http://nowsmellthis.blogharbor.com/blog/_archives/2008/6/25/3762261.html) Trend Hunter brought you the paparazzi-inspired [print ad](http://www.trendhunter.com/trends/hartnett-armani-diamonds) for Emporio Armani Diamonds for Men featuring actor Josh Hartnett. Now we bring you the sexy, black & white video commercial with the shirtless heartthrob. The video commercial, which was directed by David Slade, starts with Hartnett talking on the phone at his home. He gives us a little show while dressing up before he drives to a premier where [throngs of fans and paparazzi](https://www.trendhunter.com/trends/radical-essence) go nuts for him. The commercial features the song "Slow Hands" by Interpol. Beyonce's "Diamonds Are a Girl's Best Friend" is also featured for a few seconds while Hartnett is driving his sports car. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 89% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Paparazzi-inspired Print Ads:** Opportunity to create print ads that mimic paparazzi-style photos to attract attention and create buzz. - **Black & White Video Commercials:** Opportunity to produce black & white video commercials for a classic yet modern aesthetic. - **Celebrity Endorsements:** Opportunity to leverage celebrity endorsements to increase brand recognition and appeal. ### Where This Applies - **Fashion:** Fashion industry can adopt paparazzi-inspired print ads and black & white video commercials to create captivating campaigns. - **Automotive:** Automotive industry can explore the use of black & white video commercials to showcase the sophistication and elegance of their sports cars. - **Music:** Music industry can collaborate with brands to create commercials featuring popular songs for cross-promotion and increased exposure. ## Related on Trend Hunter - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Actor-Fronted Men's Fragrance Campaigns](https://www.trendhunter.com/trends/paradigme-fragrance.md) - [Attraction-Building Fragrance Ads](https://www.trendhunter.com/trends/fit-check-by-axe.md) - [Actor-Endorsed High-End Jewelry Campaigns](https://www.trendhunter.com/trends/serpenti-line.md) - [Bold Fragrance Campaign Films](https://www.trendhunter.com/trends/the-scent-elixir.md) - [Celebrity-Backed Fragrance Ads](https://www.trendhunter.com/trends/axe-1.md) - [Diamond Jewelry Holiday Campaigns](https://www.trendhunter.com/trends/national-television-campaign.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md)