# Sour Grown-Up Child Jellies Hartley’s Jelly Sours Come in Three Flavors for Older Kids By Michael Hemsworth | Published 2022-04-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hartleys-jelly-sours References: [foodbev](https://www.foodbev.com/news/hartleys-unveils-new-line-of-sour-jelly-pots/) & [hartleysfruit](https://www.hartleysfruit.co.uk)  The Hartley’s Jelly [Sours](https://www.trendhunter.com/trends/xmg-atomic-sours) have been unveiled by the brand in the UK as a new range of products targeted towards filling a gap within its existing lineup of jellies. The products come in three flavors including Cherry, Strawberry and Apple, and feature a decidedly sour flavor profile that is achieved with real fruit juice. Targeted towards grown-up kids, the jellies contain less than 100-calories and are HFSS-compliant. Hain Daniels' [International Marketing](https://www.trendhunter.com/trends/juicy-drop-mallows) & [NPD](https://www.trendhunter.com/trends/skittles-desserts) Director Ruth Snowdon Gough commented on the new Hartley’s Jelly Sours rang saying, "Our new Hartley’s Jelly Sours range has been developed to bring something new and exciting to the category. We know our current range of flavours is much-loved by younger children, but we wanted to create a range that enables the brand to appeal to a wider audience. We know older children are looking for more complex flavours that have ‘playground appeal’ and Sours does exactly that." ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 10% | Activity: 40% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Sour Snacks for Adults:** There is an opportunity to create a new range of sour snacks that appeal to adult taste buds by leveraging real fruit juice for flavoring. - **Age-targeted Confectioneries:** Developing confectionery products targeted at specific age groups, like the Hartley’s Jelly Sours range, is a trend that can be capitalized on for increased brand reach and engagement. - **Low-calorie Indulgence:** As consumers are increasingly health-conscious, developing low-calorie indulgences like the Hartley’s Jelly Sours range provides consumers with a guilt-free option for satisfying their sweet cravings. ### Where This Applies - **Confectionery:** The confectionery industry can capitalize on age-based product ranges like the Hartley’s Jelly Sours range to appeal to wider audiences and increase sales. - **Snack Foods:** Leveraging real fruit juice in the creation of sour snacks for adults presents an opportunity for disruption in the snack foods industry. - **Food Manufacturing:** Making low-calorie indulgences such as the Hartley’s Jelly Sours requires innovation and creativity in food manufacturing, presenting an opportunity that can be capitalized on in the industry. ## Related on Trend Hunter - [Sour Fruit Snack Products](https://www.trendhunter.com/trends/bear-fruit-snack.md) - [Tart Anniversary Jelly Candies](https://www.trendhunter.com/trends/rowntrees-jelly-tots-tangy.md) - [Sour Candy Squares](https://www.trendhunter.com/trends/jello-candy-squares.md) - [Kid-Friendly Jelly Fruit Snacks](https://www.trendhunter.com/trends/dole-kids-jelly.md) - [Low-Sugar Tart Cherry Gummies](https://www.trendhunter.com/trends/better-sour-tart-cherry.md) - [Adventurous Jelly-Style Candies](https://www.trendhunter.com/trends/fruittella-jellies.md) - [Soft-Textured Sour Candies](https://www.trendhunter.com/trends/chupa-chups-sour-candy.md) - [Low-Calorie Sour Gummy Candies](https://www.trendhunter.com/trends/sour-blobs1.md) - [Summery Sour Candy Products](https://www.trendhunter.com/trends/sour-patch-kids-watermelon.md)