# Celeb-Founded Premium Dog Foods Kevin Hart Launched Hartfelt to Nourish Pets Like Family By Laura McQuarrie | Published 2025-11-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hartfelt References: [finance.yahoo](https://finance.yahoo.com/news/kevin-hart-launches-hartfelt-premium-180500879.html) & [hartfelt](http://www.hartfelt.com) Hartfelt is a new venture from comedian, actor and dog dad Kevin Hart that extends the same premium-quality nutrition people expect for their families to pets. Developed for a new generation of pet parents who treat pets like family and want the best for their well-being, Hartfelt shares filler-free, [clean-ingredient dog food](https://www.trendhunter.com/trends/ruffs-recipes), 100% freeze-dried treats, and [functional supplements](https://www.trendhunter.com/trends/functional-kibble-for-dogs). At launch, Hartfelt is introducing consumers to its flagship product, the Hartfelt Angus Beef Recipe: Nutrition-Packed Premium Dog Food, featuring the brand's signature Dual Blend Formula (a Healthy Aging Antioxidant Blend and a Nourishing Omega Blend.) There's also [100% Freeze-Dried Raw Beef Liver](https://www.trendhunter.com/trends/lone-wolf-ranch-pets) for single-ingredient treating or training, and Hartfelt Mobility Relief Chews for joint support from powerhouse ingredients like turmeric, bovine collagen, and glucosamine HCL. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 65% | Activity: 69% | Freshness: 55% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What's Driving This Trend - **Celebrity-driven Pet Brands:** Celebrities entering the pet food market bring star power to premium pet products, influencing consumer trust and driving market competition. - **Human-grade Pet Nutrition:** Pet food brands are evolving to offer human-grade, filler-free products, aligning with the growing consumer demand for transparency and quality. - **Functional Pet Supplements:** Demand for pet supplements with functional benefits indicates a shift towards preventative pet healthcare, integrating wellness trends from human nutrition. ### Who This Affects Most - **Pet Food:** The pet food industry is undergoing a transformation as consumers seek gourmet, health-oriented options that mirror human dietary trends. - **Celebrity Brand Collaborations:** Collaborations with celebrities are redefining brand development, infusing star influence into product lines and enhancing market reach. - **Wellness Products:** The booming wellness industry is witnessing cross-species innovation, with increasing interest in pet wellness echoing holistic health approaches in human lifestyle sectors. ## Related on Trend Hunter - [Rebranded Dehydrated Dog Foods](https://www.trendhunter.com/trends/dehydrated-dog-food.md) - [Aussie-Style Hot Dog Trucks](https://www.trendhunter.com/trends/gday-dogs-food-truck.md) - [Gut-Friendly Dog Food Toppers](https://www.trendhunter.com/trends/daily-boost-toppers.md) - [Festively Themed Pet Products](https://www.trendhunter.com/trends/pooch-mutt-2025-christmas-range.md) - [Healthy Fusion Dog Kibbles](https://www.trendhunter.com/trends/redbarn-1.md) - [Dog-Friendly Popcorn-Inspired Treats](https://www.trendhunter.com/trends/pupcorn-puffs.md) - [Resealable Dog Food Tubs](https://www.trendhunter.com/trends/scoop-serve-tub.md) - [High-Quality Dog-Friendly Burgers](https://www.trendhunter.com/trends/wild-boar-quarter-pounder.md) - [Game-Day-Ready Dog Campaigns](https://www.trendhunter.com/trends/blue-buffalo-x-olivia-culpo.md)