# Social Account-Joined Sneaker Models Hartcopy Joins adidas on a Collaborative HW Army Sneaker By Amy Duong | Published 2024-01-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hartcopy References: [highsnobiety](https://www.highsnobiety.com/p/hartcopy-adidas-bw-army-shoe/)  Hartcopy is one of the most notable [Instagram](https://www.trendhunter.com/trends/flat-pewter) accounts when it comes to footwear and now the publisher is joining forces with Adidas on a special collaborative shoe of its own. The two join heads and take on the [BW Army](https://www.trendhunter.com/trends/bw-army) silhouette as the main foundation for the project. It is a silhouette that stems from the 70s, delivering a touch of retro elements, and is worn by the army as indoor training shoes. The collaborative update honors the original design starting with a white leather build across the upper for a sleek and premium look. It rests on top of a gum sole unit for a touch of contrast -- this combination also celebrates the original colorway. Image Credit: @Timsuen ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 89% | Activity: 90% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Instagram-inspired Sneaker Collaborations:** Collaborative sneaker designs inspired by popular Instagram accounts offer a unique way for brands to engage with their audience. - **Retro Revival:** Brands are tapping into nostalgia by reviving and reimagining classic footwear silhouettes from past decades. - **Premium Aesthetics:** Sneaker collaborations that incorporate high-quality materials like leather and gum soles provide a luxurious and stylish appeal. ### Industries Being Reshaped - **Fashion:** The fashion industry can capitalize on the popularity of social media accounts by partnering with influencers to create exclusive sneaker designs. - **Sportswear:** Sportswear brands can take advantage of the trend by reimagining retro sneaker models for modern consumers. - **Retail:** Retailers can attract customers by offering limited edition, premium sneaker collaborations that cater to consumers seeking unique and high-end products. ## Related on Trend Hunter - [Exclusive Sophisticated App-Accessed Shoes](https://www.trendhunter.com/trends/bw-army.md) - [Textural Chunky Collaborative Footwear](https://www.trendhunter.com/trends/kith-and-adidas-1.md) - [Camo-Patterned Collaborative Sneakers](https://www.trendhunter.com/trends/bape-and-adidas.md) - [Formal-Ready Collaborative Footwear](https://www.trendhunter.com/trends/clot-and-adidas.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Militaristic Tonal Luxe Sneakers](https://www.trendhunter.com/trends/bw-army-lux.md) - [Mesh-Heavy Collaborative Footwear](https://www.trendhunter.com/trends/hal-studios.md) - [Statement Footwear Collaborations](https://www.trendhunter.com/trends/gmbh-and-axel-arigato.md) - [Dynamic Collaborative Sneakers](https://www.trendhunter.com/trends/clot-superstar.md)