# Comedian-Owned Production Companies Kevin Hart Launches New Studio Arm, Hartbeat Independent By Niko Pajkovic | Published 2022-03-01 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hartbeat-independent References: [realscreen](https://realscreen.com/2022/02/28/kevin-harts-hartbeat-launches-new-studio-for-unscripted-alternative-content/?utm_source=feedly&utm_medium=rss&utm_campaign=kevin-harts-hartbeat-launches-new-studio-for-unscripted-alternative-content) [HartBeat Productions](https://www.trendhunter.com/trends/sweatpals), a content production studio owned by Kevin Hart, has announced the launch of its in-house production arm dedicated to creating unscripted and alternative scripted content for both film and television. The new studio is called [Heartbeat Independent](https://www.trendhunter.com/trends/hot-ros) and will be led by Kevin Healy and Luke Kelly-Clyne. According to a recent press release, the new studio will begin working on a range of content, including [game shows, documentary series, competition formats](https://www.trendhunter.com/trends/pretzelized), and hidden-camera series. Healy and Kelly-Clyn, who have previously collaborated on 'Kevin Hart’s Muscle Car Crew' for MotorTrend, will helm the development and production of these new projects together. “We’re building [a] best-in-class entertainment brand, and Kevin and Luke’s established track record of creating incredible cross-genre content within both the scripted and non-scripted space makes them the perfect complement to our growing team,” said Bryan Smiley, the president of HartBeat Productions. Image Credit: Kevin Hart ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 7% | Activity: 8% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Comedian-owned Production Companies:** The rise of comedian-owned production companies creates new opportunities for unscripted and alternative scripted content. - **Alternative Scripted Content:** The launch of Heartbeat Independent signals a trend towards the creation of alternative scripted content in the entertainment industry. - **Cross-genre Content Creation:** Kevin Healy and Luke Kelly-Clyne's track record of creating cross-genre content highlights the potential for disruptive innovation in the entertainment industry. ### Where This Applies - **Entertainment:** Comedian-owned production companies like HartBeat Productions offer disruptive innovation opportunities in the entertainment industry. - **Television:** Heartbeat Independent's focus on creating alternative scripted content for television opens up new avenues for innovation in the industry. - **Digital Streaming:** Digital streaming platforms can benefit from the unscripted and alternative scripted content that comedian-owned production companies are producing. ## Related on Trend Hunter - [Entertainment Industry Expansions](https://www.trendhunter.com/trends/starbucks-studio.md) - [Video Podcast Expansion](https://www.trendhunter.com/trends/netflix-and-iheartmedia.md) - [Digital Content Studios](https://www.trendhunter.com/trends/never-studio.md) - [Creative Gaming Studios](https://www.trendhunter.com/trends/danny-lopez.md) - [YouTuber-Backed Publishing Companies](https://www.trendhunter.com/trends/bigmode.md) - [Creator-Focused Monetization Platforms](https://www.trendhunter.com/trends/headquarterz.md) - [Corporate Publishing Expansions](https://www.trendhunter.com/trends/genvid-technologies-publishing.md) - [Inaugural Live Comedy Specials](https://www.trendhunter.com/trends/chris-rock-2.md) - [Campaign-Led Esports Studios](https://www.trendhunter.com/trends/guild-studios.md)