<!-- canonical: https://www.trendhunter.com/trends/harrys-truman-winston -->
<!-- robots: noindex -->

# Clean-Shaven Grooming Kits
Harry's Truman & Winston Sets Have Handsome Spotless Packaging

By Amelia Roblin | Published 2013-10-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/harrys-truman-winston
References: [thedieline](http://www.thedieline.com/blog/2013/9/23/harrys-truman-winston-sets.html) & [harrys](http://www.harrys.com/)

It's really quite fitting that Harry's Truman & Winston shaving kits should have such [clean-cut packaging](https://www.trendhunter.com/trends/gen-z-males). Many brands try and play up a masculine image with dark colors and bold designs, but the technique used by the Harry's designers for this collection of [facial hair maintenance products](https://www.trendhunter.com/trends/harrys-beard-care) has much stronger and relevant symbolism.

The boxes and tubes are left pure white for a "clean-shaven" appearance. The text is kept to a minimum and printed in a plain and structured typeface to limit the possibility of visual clutter; the woolly mammoth emblem on the razor blade cartons is simplified as well. On the tube of [shaving cream](https://www.trendhunter.com/trends/dr-squatch-shaving-products), a lone letter H is featured, followed by an apostrophe. Harry's Truman & Winston sets would certainly appeal to all modern men, but especially those who prefer to be stubble-free.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 27% | Activity: 54% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Minimalist Packaging:** Opportunity for brands to adopt clean and simple packaging designs to convey a modern and sleek image.
- **Symbolic Imagery:** Brands can use simplified symbols and icons to create unique and memorable packaging that resonates with consumers.
- **Gender-neutral Products:** Developing grooming products with packaging that appeals to all genders, catering to the diverse preferences of modern consumers.

### Sectors Adopting This

- **Personal Care:** Opportunity for personal care brands to revamp their packaging designs to align with the minimalist trend, enhancing the overall brand identity.
- **Consumer Goods:** Consumer goods companies can explore the use of symbolic imagery in their packaging designs to create a lasting impact and differentiate themselves from competitors.
- **Beauty and Cosmetics:** Creating gender-neutral packaging for beauty and cosmetics products that appeal to a wider range of consumers seeking inclusive and modern options.

## Related on Trend Hunter

- [Exclusive Men's Grooming Kits](https://www.trendhunter.com/trends/handsomer-for-the-holidays.md)
- [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md)
- [Art-Infused Razor Gift Sets](https://www.trendhunter.com/trends/graffiti-razor-gift-sets.md)
- [Mediterranean Grooming Product Collections](https://www.trendhunter.com/trends/harrys-x-sean-brown-collection.md)
- [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md)
- [Beard-Refining Grooming Products](https://www.trendhunter.com/trends/harrys-beard-care.md)
- [Men-Focused Holiday Gift Sets](https://www.trendhunter.com/trends/shaving-and-beard-care.md)
- [Regionally Inspired Scent Packaging](https://www.trendhunter.com/trends/harrys-1.md)
- [Pivoting Low-Cost Razors](https://www.trendhunter.com/trends/harrys-plus.md)
