# Expanded Men's Skincare Collections Harry’s Skincare Collection Now Includes Four New Products By Michael Hemsworth | Published 2021-07-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/harrys-skincare-collection References: [drugstorenews](https://drugstorenews.com/harrys-expands-skin-care-offerings-4-products) & [harrys](http://harrys.com) The [Harry’s](https://www.trendhunter.com/trends/exclusive-travel-kit) skincare collection is being expanded by the brand to offer male consumers with a range of targeted products that will help their face look clean and fresh everyday. The range now includes the Freshening Face Toner, the Hydrating Night Lotion, the Targeted Blemish Treatment and the Brightening Eye Cream, which are all competitively priced at $10 or under. The products will be right at home within the [men's skincare collections existing offerings](https://www.trendhunter.com/trends/caldera-lab1), which includes the Exfoliating Face Wash and the Daily Face Lotion with SPF 15. The new additions to the Harry’s skincare collection is available now from the brand directly via its website as well as Target store locations and maintains a monochromatic branding that will make it a stylish addition to the bathroom. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 16% | Activity: 33% | Freshness: 10% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Men's Skincare Expansion:** The trend of expanding men's skincare collections to include more targeted products like freshening toner and brightening eye cream presents disruptive innovation opportunities for brands to capture a larger male consumer market. - **Affordable Male Skincare:** The trend of competitively priced men's skincare products, such as Harry's skincare collection, presents disruptive innovation opportunities for brands to offer affordable luxury to male consumers who are looking to improve their grooming routine. - **Stylish Male Grooming Products:** The trend of offering stylish male grooming products that blend seamlessly into a modern bathroom aesthetic presents disruptive innovation opportunities for brands to create packaging and branding that is not only functional, but also visually appealing. ### Industries Being Reshaped - **Skincare Industry:** The expanding men's skincare collections trend presents disruptive innovation opportunities for skincare industry brands to create targeted products to capture a larger male consumer market. - **Retail Industry:** The trend of offering affordable male skincare products presents disruptive innovation opportunities for retail industry brands to capture a larger male consumer market by offering luxury grooming products at a lower price point. - **Product Design Industry:** The trend of offering stylish male grooming products presents disruptive innovation opportunities for product design industry brands to create functional and visually appealing packaging and branding that appeals to modern male consumers. ## Related on Trend Hunter - [Beard-Refining Grooming Products](https://www.trendhunter.com/trends/harrys-beard-care.md) - [Exclusive Men's Grooming Kits](https://www.trendhunter.com/trends/handsomer-for-the-holidays.md) - [Mediterranean Grooming Product Collections](https://www.trendhunter.com/trends/harrys-x-sean-brown-collection.md) - [Masculine Hybrid Skincare Ranges](https://www.trendhunter.com/trends/enhanse-mens-skincare.md) - [Men-Targeted Skincare Regimes](https://www.trendhunter.com/trends/antiaging-skincare-set.md) - [Simplistic Skincare Essentials](https://www.trendhunter.com/trends/gen-z-males.md) - [Regionally Inspired Scent Packaging](https://www.trendhunter.com/trends/harrys-1.md) - [Male Personal Care Collections](https://www.trendhunter.com/trends/bath-and-body-works-1.md) - [Masculine Pharmacy Shopping Experiences](https://www.trendhunter.com/trends/walgreens-mens-zone.md)