# Anti-Shrinkflation Body Washes Harry's Body Wash is Now Bigger with No Change to the Price By Laura McQuarrie | Published 2025-11-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/harrys-body-wash References: [cosmeticsbusiness](https://cosmeticsbusiness.com/forget-minis-maxi-sized-toiletries-are-now-trending) & [ca.harrys](https://ca.harrys.com/en/products/body-wash-1?variant=51211130077491)  This summer, [Harry's](https://www.trendhunter.com/trends/harrys-beard-care) revamped its body wash lineup and made scents like Fig, Wildlands, Stone and Spring available in a larger 532ml size, up from 473ml, with no change to the price tag. All too often, consumers see—or aren't aware of—the opposite: brands quietly shrinking packaging sizes and hiking product prices. Now, Harry's customers can benefit from even more value when it comes to the softening, conditioning, non-stripping formula and scents they appreciate. “We see this as a simple yet impactful way to show appreciation to our customers, both new and loyal," Olly Walker, Brand Manager at Harry’s told [Cosmetics Business](https://www.trendhunter.com/trends/up-next-campaign). "Offering jumbo sizes helps us strengthen customer loyalty by aligning with what people are looking for: quality, value and utility.” ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 72% | Activity: 68% | Freshness: 56% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Anti-shrinkflation Products:** Offering larger product sizes without price increases challenges the common industry trend of reducing product quantity while maintaining or increasing costs. - **Value-focused Consumer Goods:** Enhancing product value for the same price attracts price-sensitive consumers and can build stronger brand loyalty. - **Scent Innovation in Personal Care:** Creating unique scent offerings like Fig and Wildlands capitalizes on consumers' desire for personalized and varied fragrance experiences in their daily routines. ### Where This Applies - **Personal Care Products:** The trend towards larger package sizes challenges competitors to rethink their own offerings in terms of customer value and satisfaction. - **Retail and Consumer Goods:** Retailers can explore anti-shrinkflation strategies as a unique selling proposition to differentiate from competitors who resort to shrinkflation. - **Sustainability in Packaging:** As larger size options become available, there is an opportunity for packaging innovations that also address environmental and sustainability concerns. ## Related on Trend Hunter - [Anti-Shrinkflation Pizza Campaigns](https://www.trendhunter.com/trends/dominos-moreflation.md) - [Bubbly Body Wash Lines](https://www.trendhunter.com/trends/lux.md) - [Body Wash Holiday Giveaways](https://www.trendhunter.com/trends/happy-ollydays-giveaway.md) - [Luxury Bathing Ranges](https://www.trendhunter.com/trends/baina-1.md) - [Anti-Shrinkflation QSR Initiatives](https://www.trendhunter.com/trends/jack-in-the-box-value-deals.md) - [Value-Minded Whipped Cheeses](https://www.trendhunter.com/trends/rondel-by-prsident.md) - [Empowering Consumer-Centric Campaigns](https://www.trendhunter.com/trends/which-launches-a-festive-campaign.md) - [Increased-Size Seafood Bowls](https://www.trendhunter.com/trends/scott-jons.md) - [Sensorial Full-Body Skincare](https://www.trendhunter.com/trends/fenty-skin-body-collection.md)