# Double-Sided Skincare Treatments Harry Styles's Pleasing Features a Mighty Product By Kalin Ned | Published 2022-01-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/harry-styless-pleasing References: [pleasing](https://pleasing.com/products/the-pleasing-pen) [Harry Styles's](https://www.trendhunter.com/trends/pollinators) Pleasing adventure is the pop star's foray into the world of entrepreneurship (and beauty). The new brand launched with a small selection of products that included four nail polishes and two skincare products. One of those skincare offerings is The Pleasing Pen. This double-sided and commuter-friendly packaging contains two powerful and potent serums. One is a fresh eye gel that promises to awaken tired eyes while also diminishing signs of aging. It is packed with natural lingonberry, okra, and hyaluronic salt. The other side is a demi-matte lip treatment that has a replenishing effect with a soothing marshmallow sensation. Harry Styles's Pleasing brand is, without a doubt, making a splash in the beauty category. Image Credit: Pleasing ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 53% | Activity: 69% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Double-sided Skincare:** Creating skincare products that are dual purpose and easy to use has huge potential to appeal to busy or on-the-go consumers. - **Natural Ingredients:** Using natural ingredients like lingonberry, okra, and hyaluronic salt in skincare products is becoming a popular trend for health-conscious consumers. - **Celebrity-inspired Brands:** Entrepreneurship in the beauty industry by celebrities like Harry Styles is leading to the creation of unique and innovative products. ### Where This Applies - **Beauty:** The beauty industry is constantly evolving, and there is a growing demand for innovative and dual-purpose skincare products like The Pleasing Pen. - **Celebrity Entrepreneurship:** Celebrities like Harry Styles are using their influence and brand recognition to create disruptive beauty industry startups. - **Natural Products:** There is a growing demand for natural ingredients in beauty products, which presents an opportunity for companies to create innovative and effective skincare solutions. ## Related on Trend Hunter - [Sensual Self-Care Essentials](https://www.trendhunter.com/trends/pleasing-4.md) - [Suncare SPF Protection Collections](https://www.trendhunter.com/trends/spf-4-life.md) - [Upcycled Overnight Skincare](https://www.trendhunter.com/trends/pleasing-beauty-sleep-mask.md) - [Sexually Inclusive Apparel Capsules](https://www.trendhunter.com/trends/pollinators.md) - [Beard-Refining Grooming Products](https://www.trendhunter.com/trends/harrys-beard-care.md) - [Eclectic Collaboration Fashion Capsules](https://www.trendhunter.com/trends/pleasing-and-jw-anderson.md) - [Sensuous Perfume-Inspired Candles](https://www.trendhunter.com/trends/pleasing-scented-candle-collection.md) - [Masculine Hybrid Skincare Ranges](https://www.trendhunter.com/trends/enhanse-mens-skincare.md) - [Ribbed Cotton Celebrity Apparel](https://www.trendhunter.com/trends/harry-styles-pleasing-ribbed.md)