# Magical Airport Makeovers Singapore's Harry Potter-Inspired Airport Celebrates the Holidays By Justin Lam | Published 2018-11-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/harry-potterinspired References: [luxurylaunches](http://luxurylaunches.com/travel/singapores-changi-airport-gets-a-harry-potter-inspired-makeover-for-the-upcoming-holiday-season.php) & [nzherald.co.nz](https://www.nzherald.co.nz/travel/news/article.cfm?c_id=7&objectid=12163103) Singapore's Changi Airport is already an architectural gem but in celebration of the holiday season, the Asian transit hub will transform into a Harry Potter-inspired airport. Drawing from the scenes of the latest Rowling movie, 'Fantastic Beasts: The Crimes of Grindelwald' as well as the larger Harry Potter universe. The redesigned airport will feature four life-sized hubs. Each of these hubs will feature festive decor set in [Hogsmeade Village](https://www.trendhunter.com/trends/hogsmeade-village-collectors), Diagon Alley, the Whomping Willow of Hogwarts, and New Scamander's Menagerie. Visitors passing through the Harry Potter-inspired airports will get to visit stores made up to look like classic locations from the series and try on exclusive [Harry Potter merchandise](https://www.trendhunter.com/trends/miniso-x-harry-potter). The Harry Potter-inspired airport will also feature games of Quidditch and even an adorable giant-sized Niffler for people to cuddle with. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 35% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Harry Potter-inspired Airport:** The trend of creating themed airports based on popular movies or series opens up opportunities for immersive experiences and increased visitor engagement. - **Festive Decor and Merchandise:** The trend of incorporating festive decor and offering exclusive merchandise at airports provides a unique retail experience, attracting customers and increasing sales. - **Interactive Airport Activities:** The trend of introducing interactive games and activities, such as Quidditch, in airports enhances passenger experience and creates memorable moments during travel. ### Who This Affects Most - **Aviation:** In the aviation industry, there is an opportunity to collaborate with entertainment franchises to create themed airports, attracting more passengers and increasing revenue. - **Retail:** The retail industry can explore partnerships with airports to create themed stores and merchandise, tapping into the growing demand for unique shopping experiences. - **Entertainment:** The entertainment industry can leverage airports as immersive marketing platforms, promoting movies or series through themed experiences and merchandise. ## Related on Trend Hunter - [Enchanting Wizard-Themed Cafés](https://www.trendhunter.com/trends/harry-potter-cafe.md) - [Garden City-Inspired Airport Designs](https://www.trendhunter.com/trends/changi-airport-1.md) - [Airport Whiskey Pop-Ups](https://www.trendhunter.com/trends/house-of-suntory-and-lotte.md) - [Fragrance-Inspired Airport Cafes](https://www.trendhunter.com/trends/miss-dior-popup.md) - [Airport Gaming Stores](https://www.trendhunter.com/trends/hong-kong-international-airport-1.md) - [Major International Airport Pop-Ups](https://www.trendhunter.com/trends/popups-at-airport-hubs.md) - [Airport-Based Retro Art Installations](https://www.trendhunter.com/trends/twilight-of-the-warriors-walled-in.md) - [Wizardly Cafe Merch Collections](https://www.trendhunter.com/trends/starbucks-korea-x-harry-potter.md) - [Whimsical Collaborative Coffee Menus](https://www.trendhunter.com/trends/starbucks-korea-and-harry-potter.md)