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# Awesome Wizardry Kicks
Jay Angeles Creates Magical Harry Potter Nike Concepts

By Chalaine Mantha | Published 2011-04-19 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/harry-potter-nike-concepts
References: [thecheesegrater](http://thecheesegrater.co.uk/magical-kicks/) & [becauseimjay.deviantart](http://becauseimjay.deviantart.com/gallery/26719808?offset=24)

Jay Angeles is a creative genius when it comes to creating shoe concepts. The featured shoes are all Harry Potter Nike concepts that represent each [Hogwarts](https://www.trendhunter.com/trends/hogwarts-house-keycaps) house: [Gryffindor](https://www.trendhunter.com/trends/shein-x-harry-potter-collection1), Hufflepuff, Ravenclaw and [Slytherin](https://www.trendhunter.com/trends/starbucks-korea-x-harry-potter). Each pair of these Harry Potter Nike concepts matches the house's colors to a tee. I'm sure that any Harry Potter fan would love the chance to get their hands on a pair of these sweet kicks.

Jay Angeles has a webpage on Deviant Art under the name becauseimjay, where he showcases his awesome works. He states that the sneaker designs are not for sale, much to the dismay of many fans. People load his wall with comments asking him to get in touch with Nike, but only time will tell if the Harry Potter Nike concepts deal will ever happen.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 60% | Activity: 93% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Custom Shoe Concepts:** Opportunity to disrupt the footwear industry with unique and personalized sneaker designs.
- **Fandom Merchandise:** Potential for creating innovative merchandise collaborations with popular franchises like Harry Potter.
- **Nostalgic Fashion:** Opportunity to tap into the market of nostalgic fashion trends inspired by iconic books and movies.

### Industries Being Reshaped

- **Footwear:** Disrupt the footwear industry by offering limited edition, custom-designed shoes inspired by popular franchises.
- **Merchandise:** Innovate the merchandise industry by collaborating with popular franchises to create unique fan merchandise that resonates with their fandom.
- **Fashion:** Tap into the nostalgic fashion market by creating apparel and accessories inspired by iconic books and movies.

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