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# Iconic Wizard Picture Books
Jim Kay's Illustrations Allow Fans to Relive the Magic of Harry Potter

By Kayla Leve | Published 2016-11-05 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/harry-potter-illustrated-books
References: [telegraph](http://www.telegraph.co.uk/books/what-to-read/harry-potter-illustrated-jim-kay/) & [telegraph](http://www.telegraph.co.uk/books/what-to-read/harry-potter-illustrated-jim-kay/)

[Harry Potter illustrated books](https://www.trendhunter.com/trends/25th-anniversary-collector-set) are the perfect item to add to any serious [potter head's collection](https://www.trendhunter.com/trends/uno-harry-potter). Through award-winning illustrator Jim Kay's interpretations, the books come alive with a new life that seems almost magical.

Jim Kay is more than qualified to be illustrating the beloved Harry Potter series as he won the Carnegie medal for his work on Patrick Ness's A Monster Calls. His art style is the perfect match for the Harry Potter world, from beautiful watercolour landscapes to his wicked character portraits.

The illustrated book for Harry Potter and The Chamber of Secrets will feature 115 new colour images, and is to be published in more than 21 languages around the world, so as many people as possible can enjoy Kay’s artwork.

Kay will be working his way through [all seven books](https://www.trendhunter.com/trends/distinctive-dragonthemed-books-dragonborn-features-illustrative-end-pages-a) to give fans his unique visions of J.K Rowling’s universe.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 53% | Activity: 77% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Books](https://www.trendhunter.com/books)

## Key Themes

### Key Themes Behind This Trend

- **Illustrated Book Trend:** Illustrating classic books could give a new life to them and reignite interest among readers.
- **Artistic Interpretation Trend:** Through artistic interpretation, classic books could be given a new and interesting visual experience.
- **Multilingual Publication Trend:** Expanding publication to different languages could engage new and diverse audiences.

### Where This Applies

- **Publishing Industry:** Illustrating beloved books could be an opportunity for the publishing industry to capture new audiences and generate more sales.
- **Art Industry:** The art industry could benefit from the trend of illustrated books by providing more opportunities for artists to showcase their talents and expand their reach.
- **Translation Industry:** The translation industry could see growth as illustrated books are published in multiple languages to engage a global audience.

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