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# Sorcery Street Art
This Harry Potter Graffiti Brings Magic to Urban Neighborhoods

By Jaime Neely | Published 2011-07-14 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/harry-potter-graffiti
References: [buzzfeed](http://www.buzzfeed.com/mouflon/enchanting-harry-potter-graffiti-1jn8) & [cityrag](http://cityrag.com/2011/07/enchanting-harry-potter-graffiti/)

Wizardry enthusiasts have taken their obsession to the streets as showcased in this Harry Potter Graffiti. These life-size graffiti paintings of the world's most popular clan of wizards have been vibrantly splashed onto the walls of buildings, fences and apartments.

The Harry Potter Graffiti collection portrays the [iconic wizards, witches, villains and creatures](https://www.trendhunter.com/trends/dr-squatch-x-harry-potter) in unique and peculiar ways. From realistic portraits to cartoon versions of the cast, this series of street art is truly magical, and a perfect way to celebrate the recent release of the final Harry Potter film, The Deathly Hallows Part 2.

**Implications** - Businesses that associate themselves with [iconic pop culture characters](https://www.trendhunter.com/trends/uno-harry-potter) will reach out and appeal to a wide variety of consumers. Businesses that incorporate or create products that embody [popular consumer crazes](https://www.trendhunter.com/trends/haribo-harry-potter-edition-gummies) will see large returns into today's consumption-obsessed society.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 97% | Activity: 85% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Graffiti](https://www.trendhunter.com/graffiti)

## Key Themes

### What Makes This Trend Stand Out

- **Iconic Pop Culture Characters:** Businesses that associate themselves with iconic pop culture characters will reach out and appeal to a wide variety of consumers.
- **Street Art:** The vibrant and unique world of street art provides opportunities for businesses to collaborate and showcase their products and services.
- **Consumer Crazes:** Businesses that incorporate or create products that embody popular consumer crazes will see large returns in today's consumption-obsessed society.

### Sectors Adopting This

- **Entertainment and Media:** The entertainment and media industry can leverage iconic pop culture characters to create engaging content and attract a wide audience.
- **Art and Design:** The art and design industry can collaborate with street artists to create unique and captivating visuals for their products and services.
- **Consumer Goods:** The consumer goods industry can tap into popular consumer crazes by creating products that align with current trends and interests.

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- [Wizard-Themed Apparel Lines](https://www.trendhunter.com/trends/puma-6.md)
- [Wizardly Sneaker Collabs](https://www.trendhunter.com/trends/reebok-x-harry-potter.md)
- [Magical Cafe Pop-Ups](https://www.trendhunter.com/trends/harry-potter-x-coffee-mate-honeydukes-cafe.md)
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