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# Film-Inspired Wizard Beers
These Harry Potter Film Beer Mock-Ups are Creative and Magically Boozy

By M | Published 2013-07-17 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/harry-potter-film
References: [foodbeast](http://foodbeast.com/content/2013/07/16/harry-potter-beer/) & [anitabrowncrayon](http://anitabrowncrayon.com/)

While the Harry Potter film series has come to a close, the mania behind the Harry Potter wizard world lives on. Graphic designer Anita Brown creatively merges beer drinking and the wizard world to create these amazing mock-up beer ads based on the Harry Potter film series.

Anita Brown created a total of seven mock-up beer ads, one for each of the Harry Potter movies. Each ad is catered to the specifics of the particular Harry Potter movie. A bit tongue-in-cheek, these beer posters pun off of the film titles to incorporate beer-related words. For example, the beer based off of second Harry Potter film, The Chamber of Secrets, is called Amber of Secrets with the image of snake coiled around a pint of beer. Though these beer ads aren't real, I sure hope the Harry Potter franchise sees them and decides to create these beers.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 45% | Activity: 20% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor)

## Key Themes

### Why This Trend Is Growing

- **Wizard-themed Beverages:** Creating wizard-inspired drinks that cater to the Harry Potter fanbase presents a disruptive innovation opportunity in the beverage industry.
- **Film-inspired Alcohol Marketing:** Using film references and popular culture to promote alcoholic beverages opens up opportunities for disruptive innovation in the marketing industry.
- **Nostalgic Brand Collaborations:** Collaborating with popular film franchises like Harry Potter to create branded alcoholic beverages taps into the trend of nostalgia and provides a disruptive innovation opportunity for both the film and alcohol industries.

### Industries Being Reshaped

- **Beverage Industry:** The beverage industry can explore the creation of wizard-themed drinks that appeal to fans of the Harry Potter series, allowing for disruptive innovation in product development.
- **Alcohol Industry:** Alcohol companies can adapt their marketing strategies to incorporate film-inspired themes and references, offering a disruptive innovation opportunity in the promotion of their products.
- **Entertainment Industry:** Film franchises and production companies can collaborate with alcohol brands to create nostalgic brand collaborations, disrupting both the film and alcohol industries and tapping into fan loyalty.

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