# Wizardly Surprise Collectibles Magical Capsules Open to Reveal Harry Potter Collectibles By Laura McQuarrie | Published 2020-06-26 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/harry-potter-collectibles References: [toyworldmag](https://toyworldmag.co.uk/kap-toys-debuts-new-harry-potter-collectible-line/) & [kaptoys](https://www.kaptoys.com/collections/harry-potter) Magic Capsules are new [Harry Potter collectibles](https://www.trendhunter.com/trends/harry-potter-collection-2) that invite fans into the magical wizard world with figurines and accessories. The unboxing experience begins by opening a chest in the shape of the Hogwarts crest to reveal a magical experience that reminds of the Sorting Hat when a thumb is pressed against a color-changing surface. The unboxing experience is all about wonder and mystery, as there are clues offered to hint at the character included within the [recyclable paper blind bag](https://www.trendhunter.com/trends/zuru-max-premium). Collectors will find that there are 10 characters in all to collect, including one rare character, plus [magical pets](https://www.trendhunter.com/trends/wicked-ozian-balloons-reveal) and Hogwarts accessories like wands, books and cauldrons. Fans of the franchise will enjoy collecting characters like Hermione, Ron, Snape, Draco and Harry on his flying broomstick. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 18% | Activity: 68% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Magic Capsules:** The trend of surprise collectibles in the form of magic capsules presents an opportunity for innovative unboxing experiences in various industries. - **Harry Potter Collectibles:** The trend of Harry Potter collectibles opens up opportunities for the expansion of merchandise and fan experiences in the entertainment industry. - **Unboxing Experience:** The trend of creating immersive unboxing experiences can be a disruptive innovation opportunity for companies looking to enhance customer engagement in the retail industry. ### Where This Applies - **Toy Industry:** The toy industry can leverage the trend of magic capsules to create surprise collectibles that capture the imagination of children and collectors alike. - **Entertainment Industry:** The entertainment industry has an opportunity to capitalize on the trend of Harry Potter collectibles to create more engaging fan experiences and expand the franchise's reach. - **Retail Industry:** The retail industry can embrace the trend of immersive unboxing experiences to differentiate their products and provide memorable interactions for customers. ## Related on Trend Hunter - [Wizardly Candy Toy Partnerships](https://www.trendhunter.com/trends/kinder-joy-harry-potter-funko-pop-collection.md) - [Wizard-Themed Chocolate Toys](https://www.trendhunter.com/trends/kinder-joy-funko-harry-potter.md) - [Playful Wizard Toy Collections](https://www.trendhunter.com/trends/wizard-toy.md) - [Franchise-Inspired Digital Egg-Like Toys](https://www.trendhunter.com/trends/tamagotchi-nano.md) - [Portable Compact Fantastical Toys](https://www.trendhunter.com/trends/polly-pocket-harry-potter.md) - [Iconic Fantasy Character Soaps](https://www.trendhunter.com/trends/dr-squatch-x-harry-potter.md) - [Wizard-Themed Lifestyle Collections](https://www.trendhunter.com/trends/miniso-x-harry-potter.md) - [Magical Puzzle Displays](https://www.trendhunter.com/trends/hogsmeade-village-collectors.md) - [Wizardly Candy Collections](https://www.trendhunter.com/trends/harry-potter-candy-collection.md)