# Wizardly Candy Collections The Jelly Belly Harry Potter Candy Collection is Arriving Soon By Michael Hemsworth | Published 2022-08-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/harry-potter-candy-collection References: [candyindustry](https://www.candyindustry.com/articles/90581-jelly-belly-expands-harry-potter-collection) & [jellybelly](https://www.jellybelly.com/)  The Jelly Belly Harry Potter candy collection is being expanded with some new products this year to offer consumers a way to live out their fandom in a decidedly delicious manner. The products are set to start hitting store shelves in October to coincide with Halloween and are mostly focused on offering consumers a way to enjoy the [signature flavor of the franchise's Butterbeer](https://www.trendhunter.com/trends/goldfish-butterbeer-flavored-grahams). The products come in five varieties including the Butterbeer Chewy Candy, [Butterbeer Milk Chocolate Bar](https://www.trendhunter.com/trends/butterbeer-flavored-graham), Butterberr Barrel Tin, Butterbeer Glass Mug and the House Points Counter Dispenser. The new additions to the Jelly Belly Harry Potter candy collection are expected to be a hit amongst avid fans of the franchise as we head into the cold weather months. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 60% | Activity: 62% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Harry Potter Candy Collection:** Expanding the Harry Potter-themed candy offerings to meet the growing fan demand. - **Butterbeer Flavor Trend:** Innovating the classic Butterbeer flavor to create new and exciting food and beverage options. - **Fandom Food and Beverage:** Cashing on the consumer demand for products that cater to their favorite movies and TV shows, by creating more food and beverage options that reflect popular fandoms. ### Who This Affects Most - **Confectionery Industry:** Producing more customized and themed candy collections that target specific audiences. - **Food and Beverage Industry:** Incorporating popular pop culture flavors to enhance products and keep up with the latest trends. - **Entertainment Industry:** Collaborating with the food and beverage industry to create merchandising opportunities and boost franchise appeal. ## Related on Trend Hunter - [Magical Jelly Bean Products](https://www.trendhunter.com/trends/jelly-belly-harry-potter.md) - [Wizardly Theme Park Chocolates](https://www.trendhunter.com/trends/hersheys-harry-potter.md) - [Buttery Wizard-Themed Candies](https://www.trendhunter.com/trends/butterbeer-kisses.md) - [Magical Gummy Candy Ranges](https://www.trendhunter.com/trends/haribo-harry-potter-edition-gummies.md) - [Wizard-Themed Chocolate Toys](https://www.trendhunter.com/trends/kinder-joy-funko-harry-potter.md) - [Buttery Wizard-Themed Creamers](https://www.trendhunter.com/trends/coffee-mate-x-harry-potter-butterbeer.md) - [Spellbinding Donut Ranges](https://www.trendhunter.com/trends/krispy-kreme-collection.md) - [Wizardly Candy Toy Partnerships](https://www.trendhunter.com/trends/kinder-joy-harry-potter-funko-pop-collection.md) - [Magical Limited-Time Treats](https://www.trendhunter.com/trends/hogwarts-x-krispy-kreme.md)