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# Enchanting Wizard-Themed Cafés
Akasaka Biz Tower Opens a Magical Harry Potter Café

By Kanesa D | Published 2022-06-17 | Updated 2022-06-20 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/harry-potter-cafe
References: [hypebeast](https://hypebeast.com/2022/6/harry-potter-cafe-tokyo-opening-news) & [hpcafe.jp](https://hpcafe.jp/menu/)

![Enchanting Wizard-Themed Cafés](https://cdn.trendhunterstatic.com/thumbs/481/harry-potter-cafe.jpeg)

[Harry Potter](https://www.trendhunter.com/trends/starbucks-korea-and-harry-potter) has especially seen great success in the Japanese market, and as the warmer months return, Akasaka ACT Theatre will be decorating their property with Harry Potter decorations. ‘Harry Potter and the Cursed Child’ is arriving in Asia through a theatrical production, and a new [Harry Potter-themed café](https://www.trendhunter.com/trends/coffee-mate-x-harry-potter) has opened in Tokyo to commemorate the franchise.

The new café will offer menu items including [sandwiches, fruity drinks, and desserts](https://www.trendhunter.com/trends/theatrical-drinks). Grilled cheese sandwiches can be ordered with Hogwarts house-inspired emblems toasted onto the bread. Additional menu items can be ordered with choices of Gryffindor, Slytherin, Huffle Puff, or Raven Claw. The café will open on July 8, 2022, but a soft opening will take place from June 16 to July 7.

Image Credit: Warner Bros. Entertainment Inc. Publishing Rights © Jkr, LTR Inc.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 57% | Activity: 8% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### What's Driving This Trend

- **Wizard-themed Cafés:** Opportunity to create more wizard-themed cafés featuring magical menu items and decorations.
- **Franchise-based Themed Cafés:** Opportunity to create more franchise-based themed cafés catering to fans of popular franchises like Harry Potter.
- **Immersive Dining Experiences:** Opportunity to create more immersive dining experiences with entertaining themes and interactive elements.

### Who This Affects Most

- **Food and Beverage:** Opportunity for food and beverage businesses to create themed cafés with unique menu items and decorations.
- **Entertainment:** Opportunity for entertainment businesses to collaborate with themed cafes to create immersive experiences for fans.
- **Tourism:** Opportunity for the tourism industry to promote themed cafes as part of unique dining experiences and destinations for travelers.

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