# Reviving 90-Calorie Cold Teas Harry Brompton Debuted the London Ice Tea at Expo West By Grace Mahas | Published 2020-03-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/harry-brompton References: [bevnet](https://www.bevnet.com/news/2020/harry-bromptons-london-ice-tea-to-premiere-at-expo-west) & [harrybromptons](https://www.harrybromptons.com/) Premium London-based beverage company [Harry Brompton](https://www.trendhunter.com/trends/harry-potter-inspired-pillsbury-and-betty-crocker) is leading the way for ready-to-drink cold brew teas with its refreshing new London Ice Tea in a Black Tea with Peach variant that debuted at Expo West. The brand is already well established with Uk retailers like [Sainsbury](https://www.trendhunter.com/trends/new-clipper-teas), Co-Op, and Tesco and is now looking to expand its distribution in the United States. Ian O’Donohue, the founder of [Harry Bromptons](https://www.trendhunter.com/trends/betty-crocker-harry-potter) commented: “We are excited to get a reaction from the biggest Ice Tea market in the world. Harry Brompton’s is a uniquely British brew, with robust Keynan blends from the Great Rift Valley and all natural, premium ingredients. It will certainly offer something new in this fast paced sector." Image Credit: Harry Bromptons ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 2% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Ready-to-drink Cold Brew Teas:** Expanding product lines in the ready-to-drink cold brew tea market with new flavors and packaging can disrupt the beverage industry. - **Premium Ingredients:** Using high-quality and all-natural ingredients in cold brew teas are becoming a competitive advantage in the beverage market. - **Global Distribution Expansion:** Expanding product distribution globally to tap into new markets and demographics can present new market opportunities for this product. ### Sectors Adopting This - **Beverage Industry:** The cold brew tea industry presents an opportunity for beverage companies to disrupt the ready-to-drink beverage market and compete with established brands. - **Retail Industry:** The addition of gourmet cold brew teas like Harry Brompton’s in large retailers like Sainsbury, Co-Op, and Tesco can create a new category of premium beverages and attract new customers. - **International Trade Industry:** Global expansion of cold brew tea companies like Harry Brompton’s can create opportunities for international trade and increase the demand for premium beverage products from new locations. ## Related on Trend Hunter - [Semi-Sparkling Canned Tea Cocktails](https://www.trendhunter.com/trends/twistea.md) - [Summertime Juice-Blended Teas](https://www.trendhunter.com/trends/juice-burst-peach-ice-tea.md) - [Cold Brewed Canned Teas](https://www.trendhunter.com/trends/beachball.md) - [Refreshing Hard Iced Teas](https://www.trendhunter.com/trends/refreshing-hard-iced-teas.md) - [Hard Malt Teas](https://www.trendhunter.com/trends/lipton-hard-iced-tea.md) - [Refreshing Iced Tea Lines](https://www.trendhunter.com/trends/refreshing-iced-tea1.md) - [Ready-to-Drink Hard Teas](https://www.trendhunter.com/trends/teabird-hard-sweet-tea.md) - [High-ABV Iced Teas](https://www.trendhunter.com/trends/xpress-harder-iced-tea.md) - [Full-Flavored Hard Iced Teas](https://www.trendhunter.com/trends/fullflavored-hard-iced-tea.md)