# Gender-Neutral Toy Stores Shed Architects Designs Harrods Toy Kingdom for Both Boys & Girls By Katherinev123 | Published 2012-08-03 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/harrods-toy-kingdom References: [dezeen](http://www.dezeen.com/2012/08/01/shed-design-create-gender-neutral-toy-department-at-harrods/) & [shed-design](http://shed-design.com/) The new [Harrods Toy Kingdom](https://www.trendhunter.com/trends/burberry-and-harrods) is the world's first toy department that doesn't discriminate between the sexes. A revolutionary retail concept that could change the way toys are sold to children, this innovative toy department for the London-based luxury department store features toys that are grouped around specific themes, rather than by what would appeal to either boys or girls in general. The Harrods Toy Kingdom was designed by Shed, an architecture firm based in both London and Singapore. Shed was commissioned to create a toy department that offers children an experience in fantasy, magic and fun, and the new toy department certainly does that, what with an enchanted forest, a circus-themed section, a [candy shop](https://www.trendhunter.com/trends/barnaby-shop) and an area that offers only [miniature toys](https://www.trendhunter.com/trends/world-of-miniverse). ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 56% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Why This Trend Is Growing - **Gender-neutral Toy Stores:** Opportunity for toy retailers to create inclusive shopping experiences by grouping toys around themes rather than by gender. - **Retail Store Experiences:** Potential to design immersive and themed retail spaces that offer customers a unique and enchanting shopping experience. - **Breaking Gender Stereotypes:** Opportunity to challenge traditional gender norms and promote inclusivity through the design and marketing of toys. ### Industries Being Reshaped - **Toy Retail:** Disruptive innovation opportunities for toy retailers to reimagine store layouts and product categorization strategies. - **Retail Architecture:** Opportunity for architecture firms to create immersive and themed retail spaces that enhance the customer experience. - **Toy Manufacturing:** Potential for toy manufacturers to design and produce gender-neutral toys that encourage imaginative play and break traditional stereotypes. ## Related on Trend Hunter - [Gender-Neutral Stroller Toys](https://www.trendhunter.com/trends/herotron.md) - [Gendered Building Campaigns](https://www.trendhunter.com/trends/she-built-that-1.md) - [Youth Beauty Boutiques](https://www.trendhunter.com/trends/hamleys-boutique-be-you.md) - [Reimagined Building-Block Campaigns](https://www.trendhunter.com/trends/she-built-that.md) - [Life-Size In-Store Countdowns](https://www.trendhunter.com/trends/toys-r-us-asia.md) - [Independence-Encouraging Toy Boxes](https://www.trendhunter.com/trends/toy-storage-box.md) - [Toy-Specific Storage Systems](https://www.trendhunter.com/trends/step2.md) - [Brand-Led Global Studies](https://www.trendhunter.com/trends/global-study.md) - [Luxury Department Store Takeovers](https://www.trendhunter.com/trends/burberry-and-harrods.md)