# £500,000 Ruff Diamonds Dog Collar Harrods Pet Exclusive By Rose A. Valenta | Published 2007-12-01 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/harrods-ruff-diamonds-dog-collar References: [elitechoice.org](http://www.elitechoice.org/2007/11/30/stephen-websters-500000-dog-collar-courtesy-harrods/) & [elitechoice.org](http://www.elitechoice.org/2007/11/30/stephen-websters-500000-dog-collar-courtesy-harrods/) Among the world's most [luxurious dog collars](https://www.trendhunter.com/trends/halo-collar-1) is this £500,000 designer label available at Harrods in London. It is designed by jeweler Stephen Webster and features 14.46 carats of diamonds and a 24K gold bone. "Stephen designed this for a fashion show held by Harrods to exhibit the accessories created for dogs." Want more ways to spoil your dog? Check out the Dog Bar: **Implications** - With dogs being such an integral part in people's lives, owners like to spoil them with the best gifts. Many are buying [extravagant homes](https://www.trendhunter.com/trends/doggie-dreamhouse), collars and outfits as a way of making their pets fit in as a part of the family. Brands and designers are continuously inspired by people's affections for their pets by bringing them a variety of options when it comes to [dressing them up](https://www.trendhunter.com/trends/the-dog-face). ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 70% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What's Driving This Trend - **Luxurious Dog Accessories:** Opportunity for designers and brands to create extravagant and high-end accessories for pets, capitalizing on owners' desire to spoil their dogs. - **Pet-focused Fashion:** Potential for fashion designers to create clothing and outfits specifically tailored for dogs, tapping into the trend of treating pets as family members. - **Personalized Pet Products:** Growing demand for customized and personalized pet products such as collars, beds, and toys, presenting an opportunity for businesses to offer unique and exclusive options. ### Who This Affects Most - **Pet Accessories:** Innovative pet accessory brands can capitalize on the trend of pampering pets with exclusive and luxurious products. - **Fashion:** Fashion designers can expand into the pet market by creating high-end dog clothing and accessories. - **Customization and Personalization:** Companies specializing in personalized products can cater to the rising demand for customized pet items and offer unique options for pet owners. ## Related on Trend Hunter - [Luxury Monogram Doghouses](https://www.trendhunter.com/trends/louis-vuitton-kennel-trunk.md) - [Dog-ShapedLuxurious Monogram Bags](https://www.trendhunter.com/trends/pooch-bag.md) - [Customizable Pet-Inspired Accessories](https://www.trendhunter.com/trends/ruff-gems.md) - [Posh Parisian Pooch Accessories](https://www.trendhunter.com/trends/celine-dog-accessories.md) - [Pet-Focused Luxury Collections](https://www.trendhunter.com/trends/gucci-pet-collection.md) - [Luxury Automotive Dog Carriers](https://www.trendhunter.com/trends/dbk9-dog-kennel.md) - [Luxury Gut Health Jewelry](https://www.trendhunter.com/trends/pooch-pendant.md) - [Couture Canine Accessories](https://www.trendhunter.com/trends/dog-accessories-collection.md) - [Luxury Pet Accessories](https://www.trendhunter.com/trends/giobagnara.md)