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# Dashingly Retro Menswear Styles
The Harrods May 2013 Mens Photo Shoot is Influenced by the 1930s

By Tana Makmanee | Published 2013-05-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/harrods-may-2013
References: [harrodsmagazine](http://www.harrodsmagazine.com/section/fashion/may-2013-mw-fashion/) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=e0jxp8mXPHI)

Anyone in the mood to lighten up their wardrobe with some retro-themed apparel will definitely want to check out the [Harrods](https://www.trendhunter.com/trends/burberry-and-harrods) May 2013 photo shoot called 'Chinatown,' featuring debonair models in chic gangster suits with a retro flair.

The sleek photo shoot is inspired by 1930s apparel, including such attire as two-piece suits, tailored ensembles, fedoras and slicked back hairstyles. These classically retro menswear styles are enhanced even more with the use of sophisticated clothing pieces from such well-known designers as [Valentino](https://www.trendhunter.com/trends/alessandro-micheles), Vivienne Westwood, Prada, Alexander McQueen and [Dolce & Gabbana](https://www.trendhunter.com/trends/dolce-gabbana-dolce).

Incorporating black and white photographs into the collection of shots serves to give this photo shoot an even more authentically retro appeal, adding a touch of sophistication and elegance to the menswear line. If you want to take a step back in time to experience what it was like in the 1930s, then this 'Chinatown' menswear shoot is just for you.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 18% | Activity: 41% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### Why This Trend Is Growing

- **Retro-themed Apparel:** Opportunity for designers to create modern interpretations of vintage clothing styles.
- **Sophisticated Menswear:** Chance for designers to incorporate classic elements into contemporary men's fashion.
- **Black and White Photography:** Potential for photographers to create vintage-inspired shoots with a touch of elegance.

### Industries Being Reshaped

- **Fashion Design:** Designers can create new collections that combine retro aesthetics with modern trends.
- **Men's Fashion:** Brands can capitalize on the demand for vintage-inspired menswear with a touch of sophistication.
- **Photography:** Photographers can specialize in creating high-quality black and white shoots that evoke a sense of nostalgia.

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