# Enchanting Floral Editorials The Harrods Magazine May 2013 Shoot is Visually Mesmerizing By Tana Makmanee | Published 2013-04-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/harrods-magazine-may-2013 References: [harrodsmagazine](http://www.harrodsmagazine.com/section/fashion/may-2013-ww-fashion/) The [Harrods](https://www.trendhunter.com/trends/lucky-collection) Magazine May 2013 womenswear collection features sleek designer clothing with the added feature of whimsical floral imagery giving it a wonderful enchanted feeling. The editorial features models wearing couture designer labels such as [Valentino](https://www.trendhunter.com/trends/alessandro-micheles), Oscar de la Renta, [Dolce & Gabbana](https://www.trendhunter.com/trends/il-pranzo-campaign) and Alexander McQueen. On top of showcasing these beautiful designer gowns and dresses, the images also feature delicate images of floral patters, feathers and butterflies that surrounds each model, giving them an etherial and fairytale-like appearance. The soft and subtle tones of color gives the editorial a magical visual appearance, as if these were images straight out of a story book rather than fashion magazine. The Harrods Magazine May 2013 editorial will surely attract any fashionista looking to add some wonderfully enchanting and feminine styles to their wardrobe. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 88% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Whimsical Floral Imagery:** Opportunity for fashion brands to incorporate delicate floral patterns and motifs into their designs, creating an enchanting and feminine aesthetic. - **Magical Visual Appearance:** Potential for photographers and creative teams to experiment with soft, subtle tones and ethereal elements to create visually captivating imagery in fashion shoots. - **Fairytale Fashion:** Possibility for designers to create couture gowns and dresses that incorporate elements like feathers and butterflies, evoking a fairytale-like look for fashion-forward customers. ### Sectors Adopting This - **Fashion:** Fashion brands can tap into the trend of enchanting floral imagery and magical visual appearances to create captivating collections and attract customers. - **Photography:** Photographers can explore the trend of creating visually mesmerizing fashion editorials with soft, subtle tones and ethereal elements, appealing to fashion and lifestyle publications. - **Design:** Designers have the opportunity to incorporate fairytale-like elements, such as feathers and butterflies, into couture gowns and dresses, appealing to customers looking for unique and enchanting fashion pieces. ## Related on Trend Hunter - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Floral-Imbued Fashion Exhibits](https://www.trendhunter.com/trends/flowers-of-yves-saint-laurent.md) - [Fairytale-Inspired Beauty Collections](https://www.trendhunter.com/trends/fairytales-collection.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Intricate Bridal Designs](https://www.trendhunter.com/trends/heli-kalkstein.md)