# Flowery Pastel-Hued Ads A Spring-Infused Harrods Magazine March 2012 Shoot By Rebecca Byers | Published 2012-04-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/harrods-magazine-march-2012 References: [mode.newslicious.net](http://mode.newslicious.net/2012/04/flower-show-riley-hillyer-by-jason-ell.html) & [harrods](http://www.harrods.com) London-based model Riley Hillyer stars in a chic springtime shoot for the Harrods Magazine March 2012 issue that features cartoon-like [giant floral props](https://www.trendhunter.com/trends/flowers-of-yves-saint-laurent) and a delightful pastel-hued patterned palette. The 'Flower Show' is a part of the iconic English retailer's March edition of its in-house publication, showcasing the luxury goods and garments. The editorial-style catalog shoot features several delicately sequined and polka-dotted fresh frocks. Riley Hillyer was captured by the lens of fashion photographer Jason Ell for the 'Flower Show' shoot, which makes great use of the season's trends of [pattern mixing](https://www.trendhunter.com/trends/reformation-spring-2025) and combination of off-white neutrals and pastel-hued embellished details. The shoot was styled by fashion editor Sarah Webb, who chose some of Harrod's most delightful spring looks for the publication. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 83% | Activity: 85% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Pastel-hued Fashion:** Opportunity for fashion brands to utilize pastel colors and delicate details in their upcoming collections. - **Pattern Mixing:** Fashion designers can experiment with mixing different patterns and designs to create unique styles. - **Editorial-style Catalogs:** Brands can create editorial-style catalogs to showcase their products in a visually appealing and immersive way. ### Industries Being Reshaped - **Fashion and Apparel:** Fashion brands can incorporate pastel colors and pattern mixing into their upcoming collections and create editorial-style catalogs to showcase them. - **Retail and E-commerce:** Retailers can create visually appealing online catalogs and use pastel colors and pattern mixing in their product images to attract customers. - **Photography and Styling:** Photographers and stylists can experiment with incorporating giant floral props, pastel colors, and pattern mixing in their photoshoots to create unique and creative imagery. ## Related on Trend Hunter - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Luxury Storybook-Themed Childrenswear](https://www.trendhunter.com/trends/rachel-riley.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Springtime Housewares Campaigns](https://www.trendhunter.com/trends/dunelm-the-home-of-bringing-in-spring.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)