# Department Store Gold Bouillon Harrods Aurous Product Offering is Luxe But Lucrative By Christina Butty | Published 2009-10-19 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/harrods-gold-bars References: [luxist](http://www.luxist.com/2009/10/17/harrods-gets-into-the-gold-bar-business/) & [timesonline](http://www.timesonline.co.uk/tol/money/consumer_affairs/article6877148.ece) If you live in the UK and have money to invest in gold, bouillon bars are now available as close as the local [Harrods](https://www.trendhunter.com/trends/burberry-and-harrods). This move comes as part of a collaboration with Produits Artistiques Metaux Precieux (a Swiss refiner) with bars retailing for around $466,000. If that’s a bit steep, gold coins from various parts of the world are also available for purchase. If you do not live in the UK, not to worry! Thanks to the internet customers may purchase online and either collect the gold in person, arrange for a [safety deposit box](https://www.trendhunter.com/trends/jewelry-concept-store) or an international courier to drop it off. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 49% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Luxury Gold Trading:** The trend of selling luxury gold bars and coins for investments and collectibles. - **E-commerce Gold Market:** The trend of selling gold bouillon bars and coins through e-commerce platforms to reach a wider market. - **International Gold Delivery:** The trend of offering international delivery services in the gold trading industry to reach customers globally. ### Where This Applies - **Luxury Retail:** The luxury retail industry can benefit from adding gold bouillon bars and coins as a new product offering. - **E-commerce:** The e-commerce industry can capitalize on the trend of selling gold bouillon bars and coins through online platforms. - **Logistics and Delivery:** The logistics and delivery industry can benefit from offering safe and secure international delivery services in the gold trading industry. ## Related on Trend Hunter - [Gilded Confectionery Product Ranges](https://www.trendhunter.com/trends/nestl-the-golden-collection.md) - [Bakery-Inspired Jewelry Collection](https://www.trendhunter.com/trends/baked-in-gold.md) - [Luxury Department Store Takeovers](https://www.trendhunter.com/trends/burberry-and-harrods.md) - [Premium Convenience Instant Coffees](https://www.trendhunter.com/trends/kenco-gold-indulgence.md) - [Secure Gold Investment Apps](https://www.trendhunter.com/trends/oropocket-app.md) - [Gold-Plated Toothbrushes](https://www.trendhunter.com/trends/24k-gold-plated-toothbrush.md) - [Indulgent Chocolate Wafer Bars](https://www.trendhunter.com/trends/mcvities-gold-billions.md) - [Fragrance-Inspired Collectible Coins](https://www.trendhunter.com/trends/44pound-gold-coin.md) - [Solid Gold Character Figurines](https://www.trendhunter.com/trends/hello-kitty-figure.md)