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# Bank-Breaking Ballgowns
The Harrods Crystal Christmas Dress is a Holiday-Inspired Stunner

By Regan Canie | Published 2011-11-07 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/harrods-crystal-christmas-dress
References: [vogue](http://www.vogue.co.uk/news/2011/11/03/harrods-230000-dress---swarovski-crystal-christmas) & [harrods](http://www.harrods.com/)

It is the season to be swathed in [Swarovski](https://www.trendhunter.com/trends/crystal-swipe) studs, and the [Harrods](https://www.trendhunter.com/trends/loro-piana-x-harrods) Crystal Christmas Dress will do just that, dynamically designed to coat the wearer in decadently dripping drapery.

The gown was made using over 150,000 [Swarovski Element crystals](https://www.trendhunter.com/trends/oakley-x-swarovski), hand-stitched to perfection with inspiration stemming from the flapper fashion of the 1920s. Harrods, the high-fashion English department store, commissioned label Ralph & Russo to make up the magnificent floor-grazing gown set to be displayed in a glamorous Christmas window display. Crafted by over 25 style-stitchers that toiled for hundreds of hours, the stunning sheath is an absolute sparkling success.

Let's hope no one on your list this year is hoping for the Harrods Crystal Christmas Dress, because the bank-breaking ballgown will set you back a cool $230,000!

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 98% | Activity: 99% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Swarovski Embellished Fashion:** The trend of using Swarovski crystals or rhinestones to embellish fashion pieces creates opportunities for luxury brands to create highly-desirable, high-profit margin items.
- **Hand-stitched Luxury Designs:** Increasing interest in handmade fashion extends to luxury brands, creating an opportunity to highlight unique craftsmanship and justify high prices.
- **Glamorous Holiday Fashion:** Demand for extravagant holiday fashions presents opportunities for luxury brands to showcase their creativity and create memorable shopping experiences.

### Industries Being Reshaped

- **Luxury Fashion:** Luxury fashion brands can capitalize on the trend of Swarovski embellished designs and hand-stitched craftsmanship to create exclusive, high-profit items.
- **Retail:** Retailers can create memorable holiday shopping experiences with glamorous displays of high-end holiday fashion and decor.
- **Jewelry:** Jewelry brands can create Swarovski-studded collections that complement the trend of Swarovski embellished fashion and cater to luxury consumers.

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