# Dockside Menswear Styles The Harrods August 2013 Shoot Features Rustic and Rugged Influences By Tana Makmanee | Published 2013-08-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/harrods-august-2013 References: [harrodsmagazine](http://www.harrodsmagazine.com/section/fashion/aug-2013-fashion-mw-borneo/) & [youtube](http://www.youtube.com/watch?v=GQv7BcZbeMY) The new [Harrods](https://www.trendhunter.com/trends/burberry-and-harrods) August 2013 menswear shoot titled, 'Who Pays the Ferryman?' is all about showcasing an adventurous and rugged outdoor style, one that can be achieved through these haute couture labels. There's something very alluring about the seaside and spending time down by the docks, and this Harrods menswear shoot is able to capture that sentiment very easily through the use of its stunning set locations and gorgeous views. Featuring model Tony Bryan posing by the docks in haute clothing labels such as [Dolce & Gabbana](https://www.trendhunter.com/trends/dolce-gabbana-dolce), [Prada](https://www.trendhunter.com/trends/dimensions-eyeshadow-palette), James Perse and Alexander McQueen, this dockside menswear shoot is able to portray a very rustic and relaxed style that men will surely be attracted to. A great way to showcase designer clothing in a very relatable manner, the Harrods August 2013 menswear shoot is able to combine an adventurous outdoor style with classic designer ensembles. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 4% | Activity: 19% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Adventurous Outdoor Style:** Disruptive innovation opportunity: Develop outdoor clothing lines that combine functionality with high-end fashion. - **Relaxed Rustic Fashion:** Disruptive innovation opportunity: Create clothing brands that specialize in rustic, relaxed styles for men. - **Seaside Fashion Influence:** Disruptive innovation opportunity: Incorporate seaside elements into men's fashion, such as nautical-themed designs or coastal-inspired fabrics. ### Who This Affects Most - **Haute Couture:** Disruptive innovation opportunity: Collaborate with dockside-themed brands to create high-end clothing collections. - **Outdoor Clothing:** Disruptive innovation opportunity: Introduce innovative materials and technologies into outdoor clothing to enhance style and functionality. - **Men's Fashion:** Disruptive innovation opportunity: Explore new fashion trends and styles that appeal to men seeking a rustic and relaxed aesthetic. ## Related on Trend Hunter - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md) - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md) - [Functional Rugged Menswear](https://www.trendhunter.com/trends/menswear-brand-kestin.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Luxury Department Store Takeovers](https://www.trendhunter.com/trends/burberry-and-harrods.md)