# Designer Department Store Pop-Ups Harrods and Dior Open a Luxury Pop-Up in London By Ell Smith | Published 2020-08-06 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/harrods-and-dior References: [hypebae](https://hypebae.com/2020/8/dior-harrods-pop-up-london-limited-edition-collection-book-bag-monogram-service) & [harrods](https://www.harrods.com/en-ca/) Harrods and [Dior](https://www.trendhunter.com/trends/christian-dior-beauty-boutique) have joined forces for a [luxury pop-up event](https://www.trendhunter.com/trends/holiday-2025-popup) that features multiple limited-edition pieces that the more upscale consumer should be sure to get their hands on. Arriving in the iconic 'Harrods green' to pay homage to the iconic department store, these [Dior-made goods](https://www.trendhunter.com/trends/miss-dior-popup) are sure to grab one's attention. The pieces include re-imagined iterations of the popular Saddle Bag and Book Tote, while also offering instantly recognizable Dior pieces such as monogrammed hats, scarves and more. To make the space even more inviting for Londoners, Harrods has decorated the front of the store with Dior-branded taxi cabs, offering a luxe touch to an undeniably British vehicle. The pop-up is now available to the public. Image Credit: Dior ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 36% | Activity: 23% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Pop-up Events:** Expect more luxury brands to collaborate and create pop-up events to attract a more upscale consumer. - **Limited Edition Offerings:** Pop-up events will increasingly feature limited edition goods to create a sense of urgency and exclusivity amongst consumers. - **Brand Collaboration:** Luxury brands will continue to collaborate on pop-up events to attract a wider range of consumers and build brand awareness. ### Sectors Adopting This - **Luxury Retail:** Luxury retail brands will benefit by creating pop-up events that offer limited edition products and collaborate with other luxury brands. - **Event Planning:** Event planning companies that specialize in creating unique brand experiences will have opportunities to work with luxury retail brands on pop-up events. - **Interactive Merchandising:** Interactive merchandising companies will have opportunities to develop unique experiences and displays for luxury brand pop-up events. ## Related on Trend Hunter - [Luxury Department Store Takeovers](https://www.trendhunter.com/trends/burberry-and-harrods.md) - [Exclusive Upscale Holiday-Edition Pop-Ups](https://www.trendhunter.com/trends/the-magical-house-of-chanel.md) - [Cashmere-Centric Pop-Ups](https://www.trendhunter.com/trends/loro-piana-x-harrods.md) - [Luxury Bag Pop Ups](https://www.trendhunter.com/trends/birkin-bag.md) - [Immersive Luxury Retail Concepts](https://www.trendhunter.com/trends/christian-dior-beauty-boutique.md) - [Retail Exhibition Experiences](https://www.trendhunter.com/trends/tag-heuer-1.md) - [Luxury Airport Pop-Ups](https://www.trendhunter.com/trends/factory-5.md) - [Luxury Retail Restaurants](https://www.trendhunter.com/trends/monsieur-dior.md) - [Extravagant Luxury Pop-Ups](https://www.trendhunter.com/trends/giant-hamilton-handbag.md)