# Deceitfully Inferred Casino Ads The Harrah Cherokee Casino Resort Ad Revamps Vegas Aftermaths By Simal Yilmaz | Published 2013-03-26 | World Source: Trend Hunter, https://www.trendhunter.com/trends/harrahs-cherokee-casino-resort References: [adsoftheworld](http://adsoftheworld.com/media/tv/harrahs_cherokee_casino_resort_camping_trip) & [harrahscherokee](http://www.harrahscherokee.com/casinos/harrahs-cherokee/hotel-casino/property-home.shtml) Created by the [advertising agency](https://www.trendhunter.com/trends/mwcurated), FiveSix Productions in Las Vegas, the Harrah’s Cherokee Casino Resort commercial keys in on the stereotype of the aftermath of a [Vegas getaway](https://www.trendhunter.com/trends/switzerland-is-fake). The commercial features the brief conversation between a man and his partner as he unloads his bags from his truck. The male has lied to his partner about going on a camping trip with his friends, when he really went to Vegas for the weekend. When the woman questions the man about his camping trip, he makes up a complete lie about how relaxing it was to be at the camping venue. The [wild Vegas scenes](https://www.trendhunter.com/trends/hot-summer-fun) are sporadically shown as he explains the getaway in a way that partially reflects the actual events that have occurred. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 34% | Activity: 35% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Virtual Reality Advertising:** Disruptive innovation opportunity: Develop immersive virtual reality ads that allow viewers to experience the excitement of a Vegas getaway without leaving their homes. - **Interactive Storytelling:** Disruptive innovation opportunity: Create interactive ads that engage viewers in a narrative, allowing them to make choices and uncover the truth about a product or experience. - **Ethical Advertising:** Disruptive innovation opportunity: Emphasize transparency and honesty in advertising campaigns, showcasing the benefits of truthful messaging and gaining the trust of consumers. ### Who This Affects Most - **Gaming and Gambling:** Disruptive innovation opportunity: Incorporate virtual reality technology into casino advertisements, providing an immersive preview of the gaming experience. - **Marketing and Advertising:** Disruptive innovation opportunity: Integrate interactive storytelling techniques into advertising strategies, encouraging consumers to actively engage with brands. - **Media and Entertainment:** Disruptive innovation opportunity: Encourage ethical advertising practices in the media and entertainment industry, promoting truthful messaging to build stronger connections with audiences. ## Related on Trend Hunter - [Spontaneity-Inspired Travel Campaigns](https://www.trendhunter.com/trends/where-theres-a-wyndham.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Comedic Cruise Spots](https://www.trendhunter.com/trends/its-different-out-here.md) - [Canadian Sports Betting Campaigns](https://www.trendhunter.com/trends/get-into-bet-mode.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Comedic Groundhog Day Campaigns](https://www.trendhunter.com/trends/lays-for-days.md) - [Seamless Sports Betting Apps](https://www.trendhunter.com/trends/thescore-sports-betting-app.md)